To prepare yourself to magnetize your ideal clients you want to first pre-pave the way for connecting with your ideal clients by having two strong, EnergyRICH® legs to stand on.
To prepare yourself to magnetize your ideal clients you want to first pre-pave the way for connecting with your ideal clients by having two strong, legs to stand on. These are:
1 - Manage your fears and doubts about being able to actually have more clients and make more money. I know this might sound strange, but I've literally had clients email me after experiencing the power of Client Magnetizing FREAKED OUT because they have so many prospects.
2 - Have a strong, clear message. You want to know to the bottom of your soul what you are here to offer. No vague, "I help people", but real strong clarity of the purpose of your business and the reason why folks need what you have.
These two essence pieces (the inner AND the outer) are the foundation of your business and your marketing. Yes, they will take some energy and effort to create. But once you've got them, you have the launching pad for magnetizing your ideal clients instantly.
Next the way you pull these clients in is a step-by-step energetically aligned and practical system using at least three avenues of marketing such as referral marketing, networking, or speaking (these are only examples and can be any avenues that work for you).
When I started my first business this is exactly what I did. I had transitioned from being a high school drama teacher to being a self-employed Nutrition and Wellness Coach.
I had 6 months to "make it in business." That was it.
After getting clear about the above two foundation pieces I contacted every networking organization in New York City (this is a lot). I plugged in at least 2 events per week. I managed my energy before I went to every single one. I met several people. I followed up with everyone I met and every referral I received. I set up a time to connect with them sooner rather than later - and I energetically set myself up for success before each and every meeting.
I filled my practice in 9 months (and had enough income at the magic 6 month mark to keep going.)
I've expanded on this same model and use it even today. Always by first putting those first two foundation pieces in place, now I mostly connect with folks by email. I then hold an introductory teleclass. Those who attend get special access to the my Business Boot Camp and I even set up individual appointments with folks.
My client, Fia Crandall, put her two foundation pieces in place (really getting how important it is to manage her energy the whole way) and then shared her new coaching program in personal invitations and emails that spoke directly to her ideal client. Those who responded were prepped to be energetic matches and then were immediately funneled by scheduling what Fia calls a "Light Up Your Potential" Call.
Fia's new monthly base sales are almost 3 times as high as they were last year. Yay!
It's about the energetically aligned step-by-step system.
The mistakes I've see so many entrepreneurs make is that, first, they have no connection to their energy whatsoever. They are just hoping all those fears and doubts will go away if they ignore them. They don't believe they can do it. Second, they do not conduct their marketing as a step-by-step system. Instead, it's done from a place of disconnection and panic and a bunch of random actions thrown together. You close your eyes do a little networking, a little emailing, some on-line stuff and, again, hope, but not a whole lot happens.
What's missing is the energetically aligned step-by-step system. You want every action to connect and you want every action aligned with who you are and what you believe is possible. When you intend, implement and commit to this method, it's like turning on a magnet. Prospects will be drawn to you and convert into clients!
So let's break down the main pieces of this step-by-step system:
Step One - Manage your fears and doubts.
Step Two - Craft a message that has you extremely at ease with speaking about what you do. For instance, you want to communicate your value to the people that need your services in a way that is honest, authentic to you.
Step Three - Have at least three ways of connecting with potential clients, consistently.
Step Four - Have a clear call-to-action, not to immediately buy from you necessarily, but simply to connect with you to learn more. This is important. It might sound like this, "I'd be happy to set up a time to chat so I can hear more about what you'd like to see happening for yourself and we can see if my service is a match for you."
Step Five - Learn about their needs and desires and what's keeping this from happening, share how your service can get them where they want to go, and gain the commitment with ease.
Repeat this step-by-step system enough times and gaining new clients will be like brushing your teeth - something you do every day, right? (Please say, yes!)
Your Call To Action:
1 - Strengthen your foundation by making sure you have two legs to stand on: your managed energy and your marketing message.
2 - Set up your step-by-step client magnetizing system.
3 - Move into action!
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