5 Ways Your Store Can Benefit from Using Wire Display Racks

5 Ways Your Store Can Benefit from Using Wire Display Racks

Of all the store display fixtures available out there, few are as tried and true as good old wire display racks. These classic tools allow a huge variety of in store displays, are light and easily moved, wear well and last for years. Every kind of retail business has a use for wire display racks.

If you're still not conviced that wire display racks are for you, here are 5 ways your business can benefit from using these versatile store display fixtures.

1. There are dozens of different kinds. If you need baskets so that your merchandise doesn't roll or slide away, or display shelves to put clear plastic containers on, or flat surfaces to display books, magazines or boxes of candy on, there is a wire rack for your business. They come with their own baskets or shelves, or simply with spaces for you to add your own. You can put them on your countertop or let them stand freely as an endcap. There is almost no limit to your options when you choose this kind of in store display.

1. They are easy to move or adjust. Wire display racks are lightweight and not built into a wall or floor, so can use them for what you need, when you need it. Perhaps one day your wire rack will display seasonal candy, and the next day it will be moved to the produce section to display bananas. Whatever your business, a wire display rack can serve almost any function you need it to serve.

1. They are economical. Most store display fixtures stay in one place and serve one function, but with wire display racks, you get several in store displays in one, depending on where you put it and what you display on it. They are also sturdy and don't break or wear out, so your investment in even one of these will last you for years. Display racks for retail stores have to be worth their price—otherwise, business owners can't afford the investment. But these long-lasting, versatile display tools earn their keep and then some.

1. They are easy to clean. This isn't usually a consideration until after you've purchased your store displays and fixtures, but it's something to think about. Wire display racks are easy to keep clean by simply running a feather duster or damp rag over the wire. They don't show fingerprints, and dust and dead bugs won't accumulate on them as they often do on shelves. Clean, clear displays make your business look good, and allow for a more efficient use of your employees' time.

1. They don't call attention to themselves. Wire display racks are nondescript and not brightly colored; in fact, they're usually black. They don't include fancy scrollwork or superior artistry. Why not? Because your business isn't about selling wire display racks. A good display rack for retails stores calls attention to your product, not to itself. You don't want your customers thinking, "What lovely wire racks!' You want them thinking, "Oh, look, candy canes! I need to buy several boxes."

Most people don't give a lot of thought to the display fixtures of a store, but if you're a retailer, it's something you have to do. If you're looking for an economical, versatile tool for in store displays, wire display racks have everything you need.