American Image Salon

American Image Salon

Today the average American does not want to get a haircut.  They look for a salon experience.  They look to show a certain image.  They want other people to recognize the name of the salon where they go to get their style.  This has brought about the rise of the American image salon.  A salon of this type offers much more than a style.  It offers nail care.  It offers tanning.  It offers facials and waxing.  It offers its services to men and women in the same setting and at the same high level of service.  It has to be a one stop glamour shop.  Its customers have to feel like the weight of the world is lifted from their shoulders when they have completed their treatments.

The first step to becoming an American image salon is just that, portraying an image.  Customers do not come to see bland white walls and overhead lighting.  They get that at work.  Your customers need to see well designed interiors.  They want soft, but adequate, lighting.  Much like you want in your home.  The customers will desire soft wall colors.  Any subdued color other than white.  Gentle music in the background.  Not the local radio station.  Interesting conversation that does not intrude on their relaxation is a must.  These people have come to be pampered and will pay the extra money for the favor.  They  will return over and over as long as their needs are met by your salon.

While the atmosphere is important, it is a secondary thing to the services that need to be offered to the customers.  The days are gone when a client will come to your shop for a cut and style and then go somewhere else for their other needs.  They want to get a nice package deal.  A cut, scalp massage, and then a style.  A facial followed by a waxing.  No matter what the exact needs of your customers are you will have to be able to fill all of their requests with expert care.  The list of services that you will need to offer include, but are not limited to, hair cutting, styling, waxing, nail care, facials, massage, and tanning.  This might sound like a lot, but remember, the customer is always right and the customer is always paying.  Their needs must be met.

Neither the services you offer, nor the quality of the atmosphere will matter if you do not meet your schedule.  A customer walks in expecting to have an appointment at a certain time.  They expect you to be ready for them at that time.  No excuse will please them.  Nothing kills a salon quicker than customers waiting in line even though they had an appointment.

An American image salon knows how to combine all of the things that are mentioned in this article.  Not only do the owners of these salons know how to combine the services they offer, but they know how to keep customers returning month after month.

 

FREE Salon/Spa Marketing Strategies Newsletter – delivered to your door in hard copy, free every month, the Strategies Newsletter contains tips on quick and easy ways to get more clients. Download a free copy NOW