Are You Using All The Opportunities That You Have?

Upsells; An upsell is when you offer another product or
service to a client at the point of sale. The classic
example of this is " Do you want fries with that?" In a
retail setting it may be offering a belt to go with the
pants they are buying or a piece of jewelry for the outfit.
A web designer could offer a blog installed on a web site
as an upsell to a website design.

Online you should offer an upsell on all of your products
at the checkout. A site I just purchased from had a group
of special reports on a complimentary topic as well as
deluxe packages that allowed me to get more than the
original package I put into the online shopping cart.

When clients are making a buying decision is the easiest
time to ask them to upgrade or to add another service
because they have already decided they like you and trust
you enough to do business with you. They already have
their credit card out and are willing to use it.

Upsells are very profitable for you the business owner
because you have already done all of the work and marketing
to get the client interested in you and your products or
services.

So how can you implement this into your sales process?
1. Figure out what is your average sale per client
2. What is your most popular item for sale?
3. What would be a complimentary product that you could
offer with your most popular products?
4. What is the benefit in it for the client?
5. Put together a script for your sales people to use at
EVERY sale.
6. Track your sales and inspect the sales process
frequently to make sure your sales people area asking at
EVERY sale
7 Repeat with more products or services.