Calendars: Become a Household Name

Every day, calendars are used to mark some special occasion or appointment. Many types of calendars exist out there but the most important one for the small business owner is the one specialized to represent their business to the customer. How many times have you been given a free calendar from some business establishment and stuck it on your fridge. Each time you look at it, you are reminded of what the company does and that you might need their product and services in the near future. Companies have used the calendar idea as free advertising for years and it still works!

Customers will continue to purchase products and services from those who they trust with their business. They also frequent those places where they can recognize the business readily. Personalized calendars can definitely help with this recognition and the customers will love getting the free gift. They will put it up where others will be able to see it making it an invaluable tool in reaching new customers on a regular basis.

It is even a great idea to give a personalized calendar to other businesses you work with so their customers can see you and hopefully become your customers also. The bigger their business becomes, the bigger yours will grow as more people will know you exist. The same works for the other company if you display their calendar in your place of business. It will also show customers you have a sense of community when you are able to support other small businesses in the area.

Give free calendars to anyone who enters your business. Keep a few on the counter for others to take if they want. If they take more than one, no problem, this means they may be giving them to others who do not know about your business. Keep them with you in your car and give them to new people, you meet especially if you have been discussing the great things your business can offer them. The calendar will serve as a reminder of the meeting and will help them  to contact you should they need you in the future!