Creating a Lucrative Point-of-Purchase Display with Bulk Plastic Containers

A point-of-purchase display, which is often referred to in the industry as a POP display, is a merchandise display designed to increase sales at the last minute – while your customers are paying for their purchases – and are typically located at or near your store’s or business’s checkout counter.In order for a POP display to effectively do its job, it’s important for you to make sure the display is convenient and attractive. One kind of merchandise display fixture that can help you create an effective POP display is the plastic container. Below are three steps to help you use bulk plastic containers to create a lucrative POP display.Step One: Understand Your POP LocationEvery store’s POP location varies. One store may have a large POP area while another store has a small POP area. One store may have several POP areas (think of Wal-Mart), while another store only has one POP area (think of your local gas station). It’s important for you to take a good look at your store’s POP area so you’ll know exactly how much display space you have to work with. Knowing how much space you have to work with will help you determine the merchandise you want to display as well as the decide on the bulk plastic containers you want to use. Step Two: Choose the Merchandise to DisplayKnowing how much POP display space you have to work with is the first step to deciding which merchandise to showcase. If you know how much space you have, you know how much merchandise you can display. The second step to choosing the merchandise to display is to consider the following three factors:

1. Your Store
2. Your Store’s Merchandise
3. Your Store’s Customers

Considering these three factors will help you choose merchandise for your POP display that will not only “make sense” in your store (for example, stocking your POP display with travel-sized convenience items would make sense in a convenience store but wouldn’t make sense in a toy store), but will “make sense” for your customers (for example, stocking your POP display with candy would only make sense if your store already sells similar merchandise or caters to customers who would typically buy candy).Step Three: Consider Your Bulk Plastic Container OptionsIf they’re not the most popular retail display fixtures around, they’re very close to it. Plastic containers are durable, versatile, convenient, and attractive, and you’d be hard pressed to visit a gas station, convenience store, grocery store, candy shop, and variety of other retail establishments and NOT see a plastic container or three.Because of their popularity, bulk plastic containers are available in a wide variety of shapes, sizes, and colors; therefore, it’s extremely important to consider all your options before you decide which plastic containers to use.Need a few tips to get started? Make sure you:

• Choose plastic containers in shapes and sizes that will not only work with the amount of display space you have, but also will hold the merchandise you want to display.
• Choose plastic containers that allow you to create merchandise displays that clearly and conveniently showcase your merchandise.
• Check out additional display fixtures. Wire display racks, for example, help you make the most of your POP display space and you can find them designed for countertop and floor use.