Diamond Jewellery Preferred over Gold

The Gold crazy India is now showing a trend that was completely un-thought of a few decades ago. Blame it on gold prices or a realization of fashion by Indian consumers; more and more Indians are now turning towards diamond jewellery, a space that was totally dominated by gold a few years back. Unlike gold, Diamonds are not limited to traditional designs. With more and more demand for diamond jewellery and rise in number of jewellery designers turning to Diamond Jewellery we see more innovation and creativity in the segment.

Many middle class families are now moving away from traditional gold jewellery and taking Diamond jewellery even for weddings and other religious occasions. However, there are many factors that have contributed to the preference shift. Reasons can be as follows:

1.       Diamond rates are lesser volatile than gold. This lets you plan your finances better and you don’t need to be boggled of a sudden spike in prices just before you had plan to buy it.

2.       Diamonds give designers a better edge over gold when it comes to creativity. One can expect better designs with diamonds as compared to plain gold.

3.       Diamond Jewellery is always trendy and hence an instant hit with those who love to be modish, rather than traditional.

Another factor that makes diamond jewellery a better option is that it can reduce your costs. The sheer sparkle and shine of diamonds can make up for a little cut on the metal used in any piece of jewellery. With intelligent and creative designing one can save a substantial amount on metal prices with the use of diamonds.  

With more and more women opting for casuals and western attires, diamond jewellery comes as the first choice. It is minimalistic and elegant and excellent for regular wear. The demand in diamonds has made diamond jewelers create the most awesome designs in all kinds of jewellery. From traditional pieces like Diamond Mangalsutras and Maangtikas to trendy Alphabet pendants and Solitaire rings, one can expect the largest variety of designs and styles in diamond.

A typical trend is seen in solitaires, where more and more women opt for solitaire diamond jewellery with a dual purpose of fashion and investment in mind. Since solitaires are a good way to invest your money, young women prefer to invest in them and have them as a piece of accessory too.

Clever marketing tactics by Diamond sellers have brought in a trend and made diamond a preferred gifting option for special milestones and also engagements. Most upper middle class and high end consumers go for diamond rings for engagements. A sharp rise in demand for diamond jewellery is seen around Valentines Day as ‘diamonds are forever’ and hence makes for a perfect gift for your love. Individually diamonds are gifted on birthdays and anniversaries. However, gold still rules when it comes to religious festivals like Dhanteras and Akshay Tritya.