Jewellery Online for Gifting Convenience

‘Convenience’ is the thing that is driving the entire e-commerce industry in the world. It’s not only convenient for the merchants to sell the products online and save costs, it is also the convenience of the customers to buy it online and save themselves from all hassles.

We have seen a great rise in the e-commerce with people going for online booking of hotels, air tickets, rail tickets, movie tickets, electronic items and even clothes and accessories. However, one segment remained aloof for quite some time - Jewellery. Jewellery buying in India has always been a family kind of affair and most people go with the entire families to their family jeweler for buying jewellery. Here, the seniors in the families act as the experts and ensure that the best is bought. With such a trend, getting them buy it online seemed a challenge.

However, convenience again overtook the traditional customary buying and jewelry sells like anything these days. The greatest pull for buying jewellery online is the saving of the costs. Maximum discounts are offered to the customers by businessmen who save on costs of a physical store and the entire infrastructure needed. Customers too save on their timing and visiting costs.

Another greater pull on buying jewellery online is the convenience of location. Now you don’t need to be in a metro to buy jewellery from your favorite brand. Most of them already have an online presence and offer all their products to you for online shopping. What’s more? The products are cheaper online as compared to prices at which they sell in their respective showrooms.

However, a trend as observed lately is that more jewellery is being shopped not for self, but for gifting. More and more people look at the online platform for gifting of jewellery. If you wish to gift something nice to a woman, there is nothing that can beat a good piece of jewellery. Most jewellery portals give you the flexibility of getting it delivered anywhere. You can even request for gift wrapping, special messages and other customizations.

Most online jewellery portals share their experiences saying that a sizeable amount of their sales go as gifts. While Valentines Day tops the list of occasional gifting, portals tell that most lovers staying apart chose jewellery as a medium of conveying their love. Most jewellery portals gear themselves up for such occasions. Rakhi follows closely, where sisters chose online portals to send their rakhis to their brothers and brothers send jewellery and other accessories as gifts to their sisters, when distances don’t let them come closer. Diwali follows close by. This is the time when people gift each other and again jewellery is the foremost gift that is thought of. Even dhanteras contributes to a lot of gold buying.

Another typical trend observed during Diwali, Christmas and New Year is corporate gifting by business houses. Most of them chose online portals to be their partners and jewellery, gold and silver coins and other accessories and even artifacts are ordered online to be sent to all the associates throughout the country.