Display Rental – Avoiding Common Errors

A display rental at a trade show or exhibition can provide an excellent means of showcasing a product or service you have to offer. It is a terrific way to get the word out and to let consumers see what your company has to offer. However, before you let the world know about your company’s brand and your exciting wares, you need to make sure that you don’t make some of the most common mistakes that are associated with display rentals. Let us look at some of the possible errors that you should guard yourself against as you plan ahead for the booth rental at the upcoming show. 
One of the most common display rental errors that many companies make is to choose the rental based mainly on its aesthetic appeal. “Don't judge a book by its cover” is sound advice when applied to display rentals for trade shows. There is nothing wrong with using appearance as one of the deciding factors, but it should be only one consideration, not the main one. Think about convenience and practicality as well.
Look for ways to reduce costs with your rental. That means that you should bear in mind the weight of it as well as the ease with which it can be shipped to you and then shipped back to where it originated from. You should also give some thought to the number and size of the shipping crates that the booth rental will be delivered to you in. So many things matter more than the sheer look of the display that you wish to rent.
Faulty planning is another mistake that has hurt people in the past. This is something that you do not want to plague your company's effort to promote your goods to the public. Make sure that you start planning well in advance of the event. You don't want to be cash strapped when the time comes. You also do not want to procrastinate in booking the items you need such as lighting for your display, drayage, carpeting and supplies. In some instances, booking the things you need early enough can net you an "early bird" discount.
If you plan to hire a designer for the show, be sure to hire one who has experience in trade show display graphics. This is another pitfall of display rentals that causes problems for many companies who exhibit their work at trade shows. There are many designers out there, but you need to hire one who specifically knows about the type of graphics (such as billboard sized) that will be put to use at the show you will be attending. Do not hire an individual who is only used to working with graphics on a small scale.
You need the accurate space specs before you can rent the appropriate sized display. The booth you wish to create needs to have the right dimensions or it will not work properly nor look right. Become as familiar as you can with the size of area you will be provided with at the show. For example you need to know if you will be assigned an island space or a peninsula space. The former will have four sides that all have entries while the latter will allow for entry from only three sides.