In a strategic move to broaden housing search capabilities, ForRent.com, a premier apartment listing service, has teamed up with Homes.com, a top-tier real estate platform. This collaboration aims to streamline the search process for consumers by consolidating a variety of housing options, including apartments for rent, homes for sale, and other rental properties, all in one convenient location. This partnership is especially timely, as economic challenges have increased the demand for diverse housing solutions.
ForRent.com, a division of Dominion Enterprises and a leading resource for apartment seekers nationwide, has become the exclusive provider of apartment rental listings on Homes.com. This alliance is set to benefit property managers by amplifying the visibility of their listings and providing consumers with a comprehensive array of housing options.
The economic landscape has prompted homeowners and renters alike to explore a wider range of housing solutions. Terry Slattery, president of For Rent Media Solutions, recognizes the importance of this partnership with Homes.com in meeting the evolving needs of the market. By combining forces, the two companies aim to offer a one-stop-shop for those seeking to purchase or rent homes, as well as those looking for apartment rentals.
In April alone, Homes.com attracted nearly 2.3 million unique visitors, as reported by comScore Media Metrix. With the integration of ForRent.com's listings, these visitors can now access a wealth of apartment options by simply clicking on the Rentals tab and selecting "Apartment Rentals." The user-friendly interface allows potential renters to explore apartment descriptions, view photos and videos, examine floor plans, and utilize interactive maps, all while facilitating instant contact with thousands of apartment communities listed on ForRent.com.
Jason Doyle, vice president and general manager of Homes.com, expressed enthusiasm for the addition of ForRent.com's apartment communities to their platform. This decision aligns with Homes.com's goal to become the premier online destination for all stakeholders in the real estate market, including buyers, sellers, renters, and professionals.
For Rent Media Solutions, headquartered in Norfolk, Virginia, is a division of Dominion Enterprises dedicated to serving the multi-family housing industry. It offers a range of products and services designed to connect apartment seekers with property managers and owners. The company boasts a comprehensive and customizable apartment search with over 30,000 listings nationwide. It also publishes a variety of magazines, including For Rent Magazine®, After 55™ Housing & Resource Guide, and Apartamentos Para Rentar®. For Rent Media Solutions operates several websites, such as ForRent.com®, SeniorOutlook.com™, CorporateHousing.com®, and ParaRentar.com™, all committed to addressing the needs of the apartment industry.
Dominion Enterprises is a marketing services powerhouse catering to various sectors, including automotive, real estate, and employment industries. The company offers a suite of technology-based marketing solutions like Internet advertising, lead generation, CRM, and data management services. Dominion Enterprises has a significant online presence with over 45 leading websites reaching more than 16.7 million unique visitors monthly, and a print circulation of 4.3 million across 450 magazines. The company is based in Norfolk, Virginia, with a workforce of 5,400 employees spread across more than 200 offices nationwide. More information can be found on their website Dominion Enterprises.
While the partnership between ForRent.com and Homes.com is significant, there are broader trends in the housing market that are often overlooked. For instance, according to the National Multifamily Housing Council, 37% of U.S. households are renters, and the demand for rental properties has been steadily increasing over the past decade (NMHC). Additionally, a report by the Joint Center for Housing Studies of Harvard University highlights that the number of renter households is projected to increase by between 350,000 and 500,000 annually over the next decade (Harvard JCHS). This data underscores the importance of platforms like ForRent.com and Homes.com in catering to the growing rental market.
Erica Campbell Ascends to Director of Marketing at For Rent Media Solutions
Erica Campbell, previously the Senior Manager of New Media Marketing at For Rent Media Solutions, has been elevated to the role of Director of Marketing. In her new position, Campbell will spearhead consumer marketing strategies for both For Rent Media Solutions and its affiliate, Homes.com, enhancing the company's presence in the multifamily housing sector.
Rising Demand for Rental Housing: A Deep Dive into Current Market Trends
Despite the typical seasonal slowdown, an increasing number of consumers are turning to rental housing options. This trend is highlighted by a significant surge in traffic to rental websites and changing consumer preferences towards short-term rental agreements.
ForRent.com and Homes.com Forge Strategic Alliance to Enhance Online Home Rental Search
In a move that promises to transform the online home rental landscape, ForRent.com, a premier destination for apartment seekers, has entered into an exclusive partnership with Homes.com, a leading real estate platform. This collaboration is set to offer consumers a more comprehensive array of rental options, significantly broadening the scope of listings available to those in pursuit of their next home.
