ForRent.com, a premier online apartment listing service, has revolutionized the way renters search for their next home with the introduction of an advanced intuitive search function. This innovative feature streamlines the apartment hunting process by providing users with precise and closely related matches to their search criteria, ensuring a more efficient and user-friendly experience. With this new tool, ForRent.com solidifies its position as a leader in the digital real estate space, offering a smarter way to search for apartments.
For Rent Media Solutions™, a division of Dominion Enterprises and a trusted name in the apartment rental industry, has recently enhanced the user experience on its flagship website, ForRent.com. This upgrade includes a cutting-edge intuitive search function and improved search results pages, designed to give apartment hunters a more refined and effective way to find their ideal living space.
The intuitive search feature on ForRent.com stands out by offering both "Exact" and "Close" matches, which align with the user's specified search parameters. This dual approach ensures that renters are presented with options that not only meet their requirements but also include similar properties that they may find appealing. This level of customization not only benefits potential renters by refining their search results but also increases visibility for property managers' listings.
A study by MarketingSherpa.com in July 2008 highlighted the importance of user engagement, revealing that highly engaged visitors have a conversion rate of approximately 5%, in stark contrast to the 0.2% conversion rate of poorly engaged visitors. For Rent Media Solutions took this insight to heart, conducting extensive usability tests in 2008 across various apartment listing websites, including ForRent.com. The feedback from real apartment seekers was clear: they desired more control and relevance in their search results. In response, ForRent.com's search functionality was redesigned to address these concerns and deliver a superior search experience.
The home page of ForRent.com now boasts a more intuitive search interface, prompting users to enter location details such as city, state, or zip code. An auto-complete feature assists users after typing just three letters, streamlining the process. Beyond location, renters can specify additional criteria like price range, number of bedrooms, and bathrooms.
The Advanced Search option further refines the search process. When a city and state are entered, the site returns "Exact" matches within the city limits as defined by the U.S. Postal Service, as well as "Close" matches within a user-defined radius, which can be set to 10, 20, or 30 miles. This feature also allows searches by geography, interactive map, property name, and proximity to colleges or military bases.
On the search results page, users have greater control over the display of their results. They can customize the number of listings per page, sort by relevance, and even view integrated video listings. The "Exact Match" and "Close Match" options enable users to see properties that precisely fit their criteria or are nearly a match, respectively. This customization leads to a more targeted search, increasing the likelihood of finding the perfect property and generating more leads for advertisers. Users can toggle between list view, photo view, or map view and filter listings by video, neighborhood, pets, and multiple photos.
For a closer look at ForRent.com's new intuitive search capabilities, a demonstrative video is available on the website.
For Rent Media Solutions™, headquartered in Norfolk, Virginia, is a division of Dominion Enterprises. It serves as a comprehensive solution for apartment seekers, property managers, and owners, offering unmatched products and customer service. The company is a leading resource for finding apartments, townhouses, condos, duplexes, efficiencies, studios, or lofts and provides a free customizable apartment search from over 30,000 listings nationwide. For Rent Media Solutions also publishes For Rent Magazine®, ForRent.com™-The Magazine, After 55™ Housing & Resource Guide, and Apartamentos Para Rentar®. It operates additional websites, including SeniorOutlook.com™, CorporateHousing.com®, and ParaRentar.com™, all dedicated to meeting the diverse needs of the apartment industry.
Dominion Enterprises is a marketing services powerhouse catering to the automotive, real estate, apartment rental, and employment sectors. The company offers a wide array of technology-based marketing solutions, such as internet advertising, lead generation, CRM, web design, hosting, and data management. Dominion Enterprises boasts over 45 leading websites with 16.7 million unique monthly visitors and more than 450 magazines with a weekly circulation of 4.3 million. Based in Norfolk, Virginia, the company employs over 5,400 staff across 200 offices nationwide. For more information, visit Dominion Enterprises.
In the realm of apartment hunting, one interesting statistic that is often overlooked is the growing importance of mobile search. According to a report by Hitwise, as of 2019, 60% of all online searches are conducted on a mobile device, with this number expected to rise. This trend underscores the necessity for real estate platforms like ForRent.com to optimize their search functions for mobile users to enhance accessibility and user engagement.
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