Give your Dollar Store a Makeover ; Open a Dollar Plus Store
It takes a lot of hard work to makeover your dollar store and turn it into one offering dollar plus items. You will need to take the time to make plans to adapt to the change. Now would also be the time to come up with a marketing plan to help your new venture get off on the right track.
Running a dollar store offering mainly traditional $1 merchandise does not offer much profit. That is one reason it can be a good idea to open a dollar plus store instead. This is not as easy as it sounds though,
even if you are just making a conversion rather than starting one from scratch.
It takes a lot of hard work to makeover your dollar store and turn it into one offering dollar plus items. You will need to take the time to make plans to adapt to the change. Now would also be the time to come up with a marketing plan to help your new venture get off on the right track.
One of the main things you need to do is get your employees accustomed to the change that will take place. Signs for your new merchandise will need to be made. When you start your dollar plus store, you will not be able to rely on simply $1 signs all over the place.
Even more importantly, you need to take your past customers into account whenever you make the change and decide to open a dollar plus store. If they were used to coming in and buying anything they saw for $1, you need to make sure they are comfortable with the fact that will no longer be the case.
Another thing you need to do when you start your dollar plus store is take your competition into account. Not only will you be competing with other dollar stores now, but you will also be competing with other types of businesses.
Learn as much as you can about your competition before you start your dollar plus store. Learn what their strengths are so you can match them. Also, capitalize on their weaknesses to draw customers away from them. You especially want to know what type of merchandise your competitors sell.
It is also important to note your old suppliers likely will not be able to provide everything you need when you open a dollar plus store. Therefore, you will need to spend time locating new suppliers to fill the gaps. The same formula will apply when it comes to narrowing down your choices for new suppliers. Find those offering great prices, quick delivery, and excellent customer service.
Make sure you make it a big event when you open your dollar plus store. If you have made over your dollar store, then you will not have a true grand opening, but you could have a Grand Re-Opening. Invest some money into advertising your new format so you will have plenty of customers.
