Greeting Cards Mean Year around Dollar Store Sales

When you have a broad selection of greeting cards, wrapping paper and ribbon in your dollar store, you'll find you bring in other business too. Most people find it difficult to justify a $5 card, particularly if you combine it with a gift that isn't that much more in cost. In fact, most people want to send cards but prefer to send lower priced cards so they can apply funds toward a nicer gift. Offering a low priced greeting card is a huge service to your clientele.

Many people send cards offering messages that vary from condolences to congratulations when they know they can purchase the greetings at a reasonable price. You'll capture their business for the cards, but also find that not only ancillary products such as tape, wrapping paper, gift bags and ribbon are also in their shopping cart, so are other household items and bargains they discovered in your establishment. The lower priced greeting cards are a perfect draw for many customers. While a 2 for $1 or $1 greeting card may have brought them to the store, but once there, your displays, bargains and specials can keep them shopping. Consider the greeting card a method of advertising that also creates a tidy addition to your profits.

When placing the greeting cards, you want customers to see the cards easily, but they should be deep enough into the store that they also see other necessary and desirable items on the way and near the greeting cards. The more your shoppers investigate the store aisles, the more potential you have of them making impulse purchases or stocking up on consumables they may not have known you carried. Expanding a shopper's knowledge of all the bargains in your store will create an even more avid return shopper.

Greeting cards can add a new dimension to the slower months not associated with holidays. Weddings, birthdays, funerals and illnesses all occur year round, so the cards can present a method of increasing sales in the months where business is normally low. Finding quality greeting cards for all occasions and displaying them in a pleasing manner is important. While your customers want low prices, they also want a display that is similar to the displays found where higher priced cards sell. An appealing display gives you a psychological advantage when combined with lower prices.