So, you’ve come to the conclusion that trade shows are your best bet for promotions. But where do you even begin? How do you decide which trade show booth design is the right one? We’ll help you get started. Here at Exponents, we have over a decade of experience building trade show booths. And, here are the most important questions you should ask to find your custom trade show booth.
What’s your objective?
Your trade show booth design is going to be unique to your brand. Just like every other brand. So you need to know your expectations at the trade fair and what individual company goals are pursuing. Because that will not only affect your booth design, it’ll also affect your networking strategy. For instance, if you want to make new customers aware of your brand, then having a display podium, product shelving, and sampling counters. You won’t need to have meeting rooms. On the other hand, those who focus on strengthening their relations with existing customers and partners will get better value out of private meeting rooms.
Which trade show are you attending?
This is especially important to ask yourself. Is the show you are attending the right one? Is it a good one? The question of the specific show that you want to attend with your booth is therefore very important. At popular trade shows, getting ready is simpler, they are close to the airport or the highway there is sufficient parking space in the vicinity, the entrances and exits are spacious and transport is easy, and the power supply is secure. But if it's not popular or in a remote location, then you need to ready for unpleasant surprises. Parking, transport and electricity become a hassle. For such trade shows a booth rental is a better choice since everything gets handled by a contractor.
How frequently do you plan to go?
Are you planning to take part in several trade fairs in a year or only planning to participate in a few? If you plan to travel to several trade fairs, then you should invest in a modular custom trade show booth that gives you the flexibility to change your graphics and accessories depending on the type of show. But if you plan to participate in a few then you should go for a booth rental since that will provide you with more options between events.
Who is setting up your stand?
Most likely your team is going to set up your booth. This means you need a modular trade show booth since these are easy to self-assemble. After all, you don’t want your team to struggle with tools and screws. Opt for booths that support flat packing since these are easier to carry through hallways and doors. In case you choose a large custom booth, you should choose to go with their installation and dismantle services. Since it will save you time and effort in the long run.
