When it comes to choosing the best retail display fixtures for your store, you might feel a bit overwhelmed. From plastic, acrylic, glass, wire mesh, ...
When it comes to choosing the best retail display fixtures for your store,
you might feel a bit overwhelmed. From plastic, acrylic, glass, wire mesh, and wooden basket containers to all the different kinds of racks and stands to hold the containers, the possibilities seem endless.
To help you choose the best retail display fixtures for your store, take some time to first think about your store’s environment, the kind of merchandise you sell, and the customers with whom you normally do business.
1. Consider Your Environment
It’s always best to consider your environment first, because no matter what kind of product you’re displaying, you have to first think about how much space you have to display it.
If you have a lot of space to work with, you have many options! You can use many items like wire display racks, bucket display racks, wire mesh basket displays, and wooden basket displays to showcase your merchandise. If you don’t have much space to work with, you can still use these same kinds of display fixtures – you’ll just need to be aware of how many you can use while still leaving enough room on your store’s floor for your customers to conveniently move about and browse your items.
2. Consider Your Merchandise
Just as you need to think about the number of display fixtures you use, you need to think of the sizes and style that will work best for the amount of space you have to work with. Thinking about your merchandise will help you determine both the best size and the best style of retail display fixtures for your store.
Fortunately, nearly every kind of display fixture available – from plastic containers to wire display racks – is available in a wide variety of sizes and styles, making it easy for you to choose the fixture that will be the right size and style for the kind of merchandise you plan to display as well as the space you have to display it in.
Of course, you also have to consider any special needs your merchandise has. For example, wooden basket displays are great for non-edible merchandise and items like packets of seeds and flower bulbs, but they’re not the best choice for unwrapped candies. If you plan to display edible merchandise that isn’t already covered with some sort of protective wrapper, consider looking for retail display fixtures like glass or plastic containers with lids. You might also want to look for containers with handles or handgrips, as well as think about accessories like aluminum or plastic scoops.
3. Consider Your Customers
Finally, you must think about your customers, and for two reasons: safety and convenience.
You want the retail display fixtures you choose to be safe for your customers. Fixtures like candy containers, for example, are available in both glass and plastic models. Choosing glass containers will work if you have a lot of space to work with and your customers generally consist of adults and not rowdy children, but plastic is probably the better option if you manage a store where space is limited and you cater to lots of children excited to get their hands on your merchandise.
You also want the retail display fixtures to be convenient for your customers. This includes choose fixtures that are large or small enough to comfortably hold the merchandise, as well as fixtures that fit well within your store.
