How to Market Your Salon Business - Part 2

By the way, did you know that customers and clients aren't the same? Would you believe that the words are even spelled different, which ought to give you a clue ... ha, but I'm just messing around with you.Listen up, a customer comes in to try out your services and a client ... well they've made the decision to make you their hairstylist. And how does this choice happen? Is it your personality or capability or maybe the decor of your salon?For me this is an extraordinarily easy answer when I'm looking for a hairdresser. Not only do I want one that's an expert with all that they do and I really enjoy 'atmosphere', and I want someone that I can converse with and have some laughs with ... but I want a little more. Most of all I want to be waited on like I was the only client my stylist had. And I would be willing to bet a dollar to a donut that you think exactly the same way when you acquire services from other businesses.Customer service is the pivotal ingredient that makes all this happen and the dirty little secret to it all is to always give more than your clients expect. Now think about this; 85% to 90% of all salons will always do exactly the same thing to each person that walks in their doors. So how difficult would it be to give a little more than they do? Listen, it doesn't take much to reach someone now days with some extra service.Let me give you something to chew on for a minute. I did a survey to find some answers to some suspicions that I had about salons and found out that not any of the people that I surveyed ever got a thank you card from their stylist.Ever!Isn't that astounding to you, or is it just me that thinks that a 50¢ post card would be a nice way to convey to me that my hairdresser appreciates me and wants me to come back. So by you just writing a thank you card to your customers will convey to them that you're different than all the run of the mill shops. And I hear you now saying ... I don't have time to send cards to all the people that comes in here, okay, you don't have to. But the ones that will take a couple of extra minutes at the end of the day and go through their customer list and send a card will get some wonderful rewards. Like taking a customer to client status.So how do you market your salon business? Start with some very inexpensive thoughtful ways that makes your clients think of you.You might not believe this, but most hair stylists under-serve their customers. If you'd like to know how to increase the loyalty of your clients especially in these challenging times get a report on how most hair stylists under-serve their customers. Just click on the link (hair stylists)