How To Sell Wine Through Storytelling, Consumer Education And Events

These days a higher quantity of high quality wines are being produced. This makes the possibilities for buyers and retailers far greater. However, it also places more challenge onto buyers of inventories. Retailers focusing on how to sell wine should start by gaining knowledge that allows them to differentiate their target markets and regions. Consumers of today want to hear more than the simple knowledge of the wine's taste. They are interested in the characteristics of the region, as well as information about cuisine and tourism in the area. This makes a bottle much more valuable for them because it personalizes the experience of buying and makes it more interesting. Every retailer should hold regular tastings. There should be several in store tastings held a week. These events need adequate preparation. Staff need to be trained so that they can recommend products to consumers according to their individual tastes and budgets. When producers make personal visits to retailers to give staff training, tasting events are made more successful. The more passionate staff members are about what they're selling, the more efficiently they will make the sales. The background of a wine can give a bottle far more worth and interest in a consumer's eyes. A bottle that's romanticized and personalized is far more attractive to buyers. The sales person should be able to educate clients about the producer's history, the vintage's growth and all interesting asides about it. Today, consumers expect quality. This means retailers can't afford to purchase products of a low standard. Wineries usually earn a few high scores, so these aren't evidence that all their wines are good. It's important not to rely on these as to assess all the wines of a winery. The market needs to be given enough time to get used to new ideas. Retailers shouldn't populate their inventories with brand new ideas that consumers aren't yet used to. This tends to alienate them, which has a grave effect on sales. E-commerce has become an imperative part of the industry. Every retailer should have a website that gives information to every consumer in every country as to where and how they can purchase their products. It's crucial that both phone numbers and locations be provided. Retailers can't afford not to educate the public about their industry and products. Journalists often make use of Google and those who don't have a strong presence in search results won't benefit from mention in the media. This valuable form of advertising costs nothing, yet gives credibility and competitive advantage. Websites should be simple to use and text should be easy to quote from. Social networks are another crucial medium to use. Every winery should have twitter, Facebook and Google plus presence. Sales can't be made well without product knowledge. Simpler industries demand that sales employees know 3 selling points for every item they sell. Wine consumers are much more demanding. They want to hear information about taste history and vintages. Retailers learning how to sell wine need to do much preparation to keep this difficult target market satisfied. Service excellence, for buyers of fine wines, has a far higher standard than many industries.