How To Sell You, Part 2

Ann Sieg says "The wealthiest and most prosperous people in any field all have one thing in common: They know how to sell. They know how to sell themselves, their products, their services, and their ideas." So quite naturally one can conclude that if one wants to be the wealthiest and prosperous, they need to learn how to sell. That's what we are going to talk about in this second part of How To Sell You. I'm going to give you some tips explained to me by Curt Johnson, that can give you something to at least think about and hope to inspire you to act upon it.

First things first, prospects all have the same questions about us. The very minute we (marketers) begin to speak on a product or service that we recommend, prospects begin to ask themselves, "Do I trust this person?" "Do I believe this person?" "Do they understand what I need/want?" "What do they want from me?" "What is in it for me? and "Is it worth it?"

The number one reason why folks do not buy from you is because they do not know you or anything about you. Lets change that, and begin to sell ourselves. The best way to do that is to start yourself a blog. You can easily do this for free or very little in cost. Here are some tips on how to successfully sell yourself on your blog.

Tip 1: Put a picture of yourself in the top left hand corner.
Studies have shown that when prospects visit websites, they often look at the top lefthand corner first, and then over to the right. You want your picture to be the first thing folks see visiting your site. And your picture should be professional.

Tip 2: Put your name and your favorite quote right underneath your picture.

Tip 3: Don't fly solo.
People like to feel like they are apart of something. A community, a group, whatever it is you are receiving help from. Put it out there. Let folks know that yes you can be their guide and go to person for questions, but also let them know that hey, I didn't just make all this stuff up, that you in fact did learn it from other successful folks in your system, or community you communicate with.

Tip 4: Testimonies
If you are just getting started, you may not have any testimonies, but soon as you do you should paste them on your blog.

Tip 5: Add family pictures of your social side.
Adding pictures is a wonderful way to allow prospects into the human side of you. Allow them to get to know you.

Tip 6: Industry - Celebrity Photos
If you have a picture with your upline member or someone who has mentored you, its cool to show that picture on your blog. If you have met any celebrities, same goes as well. We are building a portfolio of all about you here. If you do not have any of these, just add if/whenever you do.

Tip 7: Add your awards
This may or may not apply to you, but if you have received some kind of award, let people know it. Put it on your blog.

Tip 8: Add audio
Adding audio is a great way for folks to feel like they know you and to allow them to get to know you. There are tons of free tools out there that can help with this service.

Tip 9: Add video
Again, we are branding you, selling you. So you want to have no guess work here. Show yourself. Have video's of yourself or of showing your prospects something. Search engines love video, so if you can have video as one of the first things people see on your site, they will most likely watch the whole video. And each second a prospect stays on your site, google tracks that and give your site a great rating.

Tip 10: Add a Signature
Adding your signature is a great way to secure some more professionalism to your site/blog. You can easily create one by scanning your signature and saving it as a picture file like jpeg. Once you have it, use it often.

Tip 11: Create a slide show
As you build up pics on your blog, its nice to create a slide show with a little caption about the picture. Just a little way to jazz up your blog.

Tip 12: Add your certifications/Credentials
This may or may not apply, but if you have any certifications and/or credentials put them on your blog.

Tip 13: Have an "About Me" page on your blog.
If you are able, just create an about me page, and create a video just explaining to folks who you are, things you have done, who you'd like to be to them, and anything valuable you'd like to convey to your target audience. Or just write it. People like to know who they are talking to, who they are dealing with. Put yourself in the prospects mind for a moment and ask yourself, what would I like to know about a person that I was thinking about working with, and add that!

Tip 14: Purchase a domain name.
Your blog should be a professional, and easy to remember domain. Purchasing a domain is highly recommended, given the fact that they are so reasonably priced (approximately $8 a year). It should be YourName.com or YourBusinessName.com or whatever your target market is like NetworkMarketersBlog.com. This shows professionalism, and you can still use a free blog platform and just forward your domain to that free platform blog.

Tip 15: Have a professional email address associated with your domain name.
If you bought YourName.com then you should have a professional email address like YourFirstName@YourName.com. My blog is JasminAnderson.com, and my email address is jasmin@jasminanderson.com. Although I have a hotmail account that I still very much use, I still created my professional email account and I have all my professional emails forwarded to my hotmail account. And you can do the same for your desired email account. But giving out a hotmail or yahoo or gmail email account is frowned upon and does not exert professionalism. And thats what we want to be, professional.

Tip 16: Tell a Story. Tell Your Story. Tell Stories.
People love a great story, but more importantly you want to show and tell people who you are. The key to keep in mind is that YOU are your business, not your MLM. In other words, it isn't enough for your opportunity to be different, YOU have to be different. You have to give your prospects a reason for why they should work with you, or buy from you instead of the next guy. The more unique you are, the more valuable you are, to yourself, to the prospect, to everyone.