How to make cheap postcards look great
You just need to adjust your postcard printing process a bit to accommodate these illusions. As a start, let us discuss the quality of your images.
• Use only high-resolution images – The most common bad feature about cheap postcards is the image itself. Typically, since the postcard creator is saving money, the image is usually that of a stock photo or free clipart from the Internet. The trouble with such images is that their resolution is quite low. In fact, for most web images, their resolution is not really fit for postcard printing.
To remedy the situation, it is good to use only high-resolution images for your postcard images. This means choosing big images if possible for use in your postcards. Anything beyond 1000 by 1000 pixels should be decent, but the higher the better. If you cannot find these things online, you might be better off borrowing a digital camera and taking the images yourself.
Whatever you do however, as long as the images are in high resolution, the postcard more or less will never look as cheap as it was originally. There will be no blurring of pixellation. You will only get crisp and clear images just like professional color postcards.
• Enhance your postcard images for great effect – You can also increase the image's quality by enhancing it using software. Simple color correction, noise reduction, cropping, lighting filters and other features can significantly increase the quality of an image to a great extent. Just use those features of image editing software well and you will have a nice looking postcard with no extra cost.
• Use professional postcard templates – Also, as an added tip to not to look cheap, you can use templates for postcards so that your designs look more professional. It is quite easy to download a postcard template on the Internet and then build upon it with your own design. Since the templates are professionally made, you can at least be sure that your positioning, dimensions and elements should be right. This should minimize the look of cheapness and lack of knowledge immensely.
• Avail of the one sided postcard gloss – Finally, if you have some money to spare, you should invest at least on a one sided postcard gloss for poster printing. Postcard printers usually can offer postcard paper with a glossy front and a normal back. This gives the illusion of an expensive postcard since the cover is glossy while you still save money with the simple non-colored back. This will definitely make your cheap postcards look good.
Now, you do not have to be a slave to your cheap and bad looking postcards. You can now edit and adjust your postcards through various ways of printing and designing. This will help to improve their looks while still maintaining its affordable printing cost, thereby having economical but professional postcards.
