Marcus Evans the next big thing

Giant corporates like McDonalds and IKEA are instantly recognisable as household names because they have so many visible outlets in countries all over the World. Contrast this with another major global company like Marcus Evans which organises business, sports and entertainment events around the World. Although it operates internationally from over 60 offices and has some 3,000 staff, the company is hardly known outside the business community.
Clearly, mass market organisations which deal directly with the public are bound to have a much higher profile than companies which are principally operating on a business to business basis. Marcus Evans’s main speciality is big name summit conferences which attract delegates from all over the World. These are predominantly themed on specific areas of interest to larger businesses and typically have speakers with outstanding reputations in their particular field. Such is the company’s clout that it has managed to stage events with leading political figures like Bill Clinton, George H. W. Bush and Tony Blair.
There’s hardly one sector of industry that isn’t represented by specific Marcus Evans conferences. Everything from defence, mining and energy to telecoms, retail and healthcare; they all have individually tailored summits which draw interested parties from every corner of the World.
Being in regular contact with top decision makers, it is no surprise that the company is also a prime supplier of attractive VIP hospitality packages to the majority of Fortune Magazine’s top 1000 companies. These are usually built around some 1,500 of the World’s leading sports and cultural events. Of these, around 350 could be classed as “hot ticket” occasions such as the Olympic Games, the Superbowl, Grand Prix motor races, the Masters and the Open Golf championship, the Americas Cup and the top tennis tournaments like Wimbledon.
The company’s hospitality subsidiary, THG, was putting packages together 25 years ago before the industry really took off and, as a result, it has unparalleled experience in accessing top tickets and locations for large corporates looking to entertain major clients and reward top executives. More recently, it has branched out into the provision of sports packages in which clients and their guests are actually the participants. These are proving exceptionally popular and include everything from white water rafting and skiing in Colorado to fly-fishing in Montana and golfing in Scotland.
Because it is primarily a sales organisation, Marcus Evans, prides itself on its inclusive career structure wherein anyone can carve out a career, regardless of qualifications. Although remuneration packages are heavily biased toward commission and performance- related payments, those who are prepared to work hard and enthusiastically can take home over £100, 000 per annum.
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