In today’s fast moving world, the concept of putting ads on newspapers is on rapid decline for most big advertisers. Few people these days even bother checking out the classifieds sections on the newspaper.
This is where mobile advertising steps in to bridge the gap between exposure and affordability for the advertiser’s promotional campaigns. Various kinds of advertising procedures through mobile phone networks include the following:
SMS - Most cell phone users get textual ad messages from their service providers or other third party advertisers through SMS. These SMS-s help advertisers reach out to millions of prospective customers simultaneously. SMS ads are certainly the most economical options. Advertisers post a text ad to the mobile service providers, who in turn send those text messages as group SMS to their customers. Customers can read those ads at their leisure, if they are interested in the product(s) featured in the ad. Placing SMS ads is quite economical and provides good value for money for advertisers.
MMS - Text messages may provide good value for money to advertisers, but in some cases, simple text messages are not enough to get the advertiser’s point across. In such cases, many advertisers spend a little more on the ad campaign and invest in MMS advertising. Short video messages regarding the products or services are sent to the prospective customers through MMS services. Video based advertising certainly makes a bigger impact than simple text, but the cost is obviously higher.
Applications/ Games – Applications or games developed for mobile phones often get downloaded by many mobile phone users. Advertisers often use these media to reach the mobile phones of numerous people within a short period of time. Advertisers pay the developers of the applications or games to insert small text or video ads within their applications. These ads show when the user is opening a new file in an application, loading a level in an engaging game, etc. Since games and applications are frequently downloaded by most users, resulting in huge circulation of ads on a regular basis at an affordable cost.
Mobile advertising is steadily gaining popularity among advertisers. The immense circulation of ads through mobile phones is providing enough exposure of the ads to satisfy advertisers and provide them with good value for their investment in promotions. In the coming years the popularity of this medium is expected to go even higher.
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