Exploring Innovative Marketing Strategies in the Multi-Housing Industry

Apr 21
03:13

2024

Erica Campbell

Erica Campbell

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In a dynamic gathering at the Rio All-Suite and Casino hotel in Las Vegas from November 14-16, 2007, multi-housing industry professionals convened to explore cutting-edge marketing techniques. Sponsored by For Rent Media Solutions, the "Ideas That Rock" themed event highlighted the evolving communication and information-seeking behaviors of consumers, emphasizing the need for adaptive marketing strategies in the multi-housing sector.

The Evolution of Marketing in the Multi-Housing Industry

During the 2007 Brainstorming Sessions,Exploring Innovative Marketing Strategies in the Multi-Housing Industry Articles For Rent Media Solutions, a division of Dominion Enterprises, took center stage as the exclusive diamond sponsor, a role they have proudly held since 1998. The sessions were designed to shed light on the transformative ways in which potential renters seek and process information. Terry Slattery, the vice president and general manager of For Rent Media Solutions, emphasized the shift towards digital and mobile platforms, noting the importance of integrating technologies such as mobile marketing, instant messaging, and streaming video into traditional marketing frameworks.

Key Marketing Techniques Discussed:

  • Mobile Marketing: A study by MarketTools in August 2007 revealed that 43% of U.S. mobile users sent text messages over a three-month period, with 4.2 million using texts to respond to advertisements. For Rent Media Solutions introduced a text messaging package allowing property managers to engage potential renters via SMS, enhancing the immediacy and personalization of communication.
  • Streaming Video: With 66% of Americans engaging with online video advertisements (eMarketer), and nearly 134 million Americans viewing online video as of July 2007 (comScore Media Metrix), streaming video has become a crucial tool. The Community Theater™ package offered by For Rent Media Solutions enables properties to showcase customized streaming videos on multiple platforms, including ForRent.com and ParaRentar.com.

Impact on Industry Professionals

The sessions provided a platform for attendees to learn about these innovative marketing strategies and their practical applications. By integrating these modern techniques, property managers can not only enhance their engagement with potential renters but also significantly boost their brand visibility and market penetration.

Benefits of Advanced Marketing Strategies:

  1. Increased Engagement: Utilizing platforms like SMS and video allows for real-time interaction and engagement with potential renters.
  2. Brand Visibility: Innovative marketing techniques help in building a recognizable and trusted brand image.
  3. Market Penetration: Through diverse channels, properties can reach a wider audience, increasing their market presence.

Looking Forward

As the multi-housing industry continues to evolve, the importance of staying ahead in marketing strategies becomes more apparent. The 2007 Brainstorming Sessions highlighted the need for industry professionals to adapt to the changing landscape of consumer interactions and information dissemination.

For more insights into the multi-housing industry and marketing strategies, visit For Rent Media Solutions and Dominion Enterprises.

In conclusion, the multi-housing industry is at a pivotal point where embracing technology and innovative marketing can lead to significant growth and improved consumer relations. The insights gained from the 2007 Brainstorming Sessions underscore the ongoing evolution and the potential for future advancements in the sector.