Leading Spanish Apartment Listing Web site forms Exclusive Partnership with Leading Spanish Media and Entertainment Web site
NORFOLK, Va.—(May 31, 2007) – For Rent Media Solutions™, a leading apartment resource for searching apartment communities nationwide and a division of Dominion Enterprises, is proud to announce the exclusive partnership formed between ParaRentar.com and Batanga.com. ParaRentar.com now provides all apartment listings for Batanga.com on a co-branded Web page.
“Created by For Rent Media Solutions, ParaRentar.com is the first fully-translated Spanish Web site that caters to the Spanish-speaking apartment seeker;” said Terry Slattery, vice president and general manager of For Rent Media Solutions. “We are ecstatic to partner with such a leading Web site in the Hispanic community as Batanga.com. This partnership will go a long way in solidifying our relationship with our Spanish-speaking customers.”
As the exclusive apartment listing provider on Batanga.com, ParaRentar.com provides Spanish-speaking apartment seekers a variety of apartments to choose from nationwide. Batanga.com has added the “Apartamentos” sub-header to their “Vida” page, specifically for the apartment seeker who chooses to search their site for ParaRentar.com’s listings. Spanish-speaking apartment seekers can either utilize the mini-search box on the “Vida” page to select the city and price range of their choice, or click on the “Apartamentos” sub-header, where they will then be brought directly to the co-branded Web site. Since January, apartment seekers have been able to access the Para Rentar Web site through the ParaRentar.com banner ads located through out Batanga.com. The new co-branded page now brings the audience to the apartment of their choice without having to leave Batanga.com.
“ParaRentar.com will provide a consumer-driven apartment solution directly on our Web site,” said Rick Marroquin, chief marketing officer of Batanga. “We are excited to have the opportunity to work with ParaRentar.com and For Rent Media Solutions, because they are such a recognizable name within the multi-family housing industry.”
As Batanga.com grows in popularity, it is generating a significant amount of online traffic. comScore Media Metrix, the industry standard for Internet audience measurement data, reports a 371 percent growth in Web site traffic when comparing April 2006 to April 2007. Both comScore and the Association of Hispanic Advertising Agencies Conference note that Batanga.com is the fastest-growing Hispanic multimedia Web site.
About For Rent Media Solutions™
Headquartered in Norfolk, Va., For Rent Media Solutions™ is a division of Dominion Enterprises. As the multi-family housing solution for apartment seekers, property/apartment managers and owners, For Rent Media Solutions provides superior products, outstanding customer service, and tangible results. For Rent Media Solutions is a leading resource for choosing your next apartment for rent, townhouse, condo, duplex, efficiency, studio or loft and provides a free customizable search from over 50,000 apartment listings nationwide. For Rent Media Solutions operates For Rent Magazine®, as well as ForRent.com™-The Magazine, and publishes 86 magazines covering more than 190 markets nationwide, including Senior Outlook®, Apartamentos Para Rentar®, Florida Condominium Sales and Rental Guide and Atlanta Townhome and Condominium Sales and Rental Guide. For Rent Media Solutions operates five additional Web sites: ForRent.com®, SeniorOutlook.com™, CorporateHousing.com®, ParaRentar.com™ and FLCondoGuide.com. For Rent Media Solutions is a company dedicated to the needs of the apartment industry, bringing prospective residents and apartment communities together.
About ParaRentar.com
As the companion site to ForRent.com, ParaRentar.com is owned and operated by For Rent Media Solutions, a division of Dominion Enterprises. By providing a fully-translated Spanish apartment listing Web site, For Rent Media Solutions is giving the Spanish-speaking apartment seeker the freedom to shop without a language barrier. Offering more than 4,000 listings, ParaRentar.com is a leading resource in the multi-family housing industry for locating apartments for rent that cater to the Hispanic community. ParaRentar.com is also the online companion to Apartamentos Para Rentar® magazine, which is located in 13 key markets across the nation.
About Batanga
Batanga is the leading media and entertainment company reaching New Generation Latinos across multiple platforms, including a top online entertainment destination (www.batanga.com), social networking, nationwide events as well as targeted Hispanic publications. One of the top 100 fastest growing websites with 4.5 million+ unique visitors per month, Batanga.com is the premiere online destination for Hispanics delivering passion-driven content categories such as music, sports, autos, style and entertainment, the largest inventory of streaming media -video/audio- featuring 24 exclusive online Latin radio stations, over 5,000 user-programmed radio stations, a Latin music download store and 1000s of on-demand videos. Complementing the interactive online destination, Batanga music magazine delivers edgy, thought-provoking articles that dig deep into Latino culture, identity, and style through the music that bonds young people together across the country. As the leader in Latino scholastic marketing, Batanga boasts the largest Latino college tour series in the U.S. visiting 10 cities and 50+ campuses every academic school year, a Latino Comedy Series, multiple Latin Alternative Music Series and three NGL publications including Batanga music magazine, Latino University and Latino High School magazines.
About Dominion Enterprises
Dominion Enterprises, headquartered in Norfolk, Va., is a leading media and information services company serving employment, real estate, automotive, recreation and industrial markets in the United States. The company operates a variety of technology businesses that offer Internet marketing, Web site design and hosting, lead generation, CRM, and data capture and distribution services including Advanced Access, PowerSports Network, and Dealer Specialties. The company has more than 500 paid and free magazine titles such as The Employment Guide, For Rent, Harmon Homes, Boat Trader, Cycle Trader and RV Trader with a combined weekly circulation of over 5 million, and more than 40 market-leading Web sites such as EmploymentGuide.com, ForRent.com, Homes.com, and TraderOnline.com, reaching more than 8 million unique monthly visitors. The company has nearly 6,800 employees nationwide and 2006 annual revenue of more than $850 million. For more information, visit DominionEnterprises.com.
###
The Synergy of Print and Digital: A Boon for Apartment Hunters
In the quest for the perfect apartment, seekers are turning to a blend of traditional print and modern digital resources. ForRent.com™-The Magazine, a publication by For Rent Media Solutions™, exemplifies this trend by combining the tactile appeal of a printed magazine with the accessibility of online listings. This hybrid approach caters to a diverse audience, offering comprehensive information and convenience in the apartment search process.
A Comprehensive Guide for Baby Boomers Seeking Retirement Living in Seattle
Seattle's Baby Boomers now have a tailored resource to assist them in finding the perfect housing options for their retirement years. The After 55™ Housing and Resource Guide, a publication by For Rent Media Solutions™, a division of Dominion Enterprises, has been introduced to cater to the unique needs of this demographic. As of its launch, the guide offers a wealth of information on various living arrangements, from independent living to assisted living and continuing care retirement communities, all within the vibrant city of Seattle.
SeniorOutlook.com™ Recognized as One of the “Most Useful Sites” on the Web
Top online 55+ housing resource acknowledged as one of the best resources for senior housing
