Nike Air Max Opens the Door to Success for Nike Company

Nike Company which is regarded as the first creator of basketball shoes market has made great achievements in filed of basketball items. It has released more and more basketball shoes from the introduction of its first Nike Air Max shoes. And recently it has cooperated with Kobe to create the myth of Nike zoom shoes. Nevertheless, whenever it is, Nike Air Max plays vital rule among Nike shoes, for after improvements during a long period, Nike Air Max shoes are rather popular among the young people, especially basketball lovers.
Air cushion can be used to improve people's ability of jumping and increase their speed. Then because of this, NBA players prefer to wear Nike Kobe and Nike James shoes. For more and more young people, they aspire to wear Nike Air Max shoes just for fun, in this way, the professional Nike Air Max shoes can not satisfy the high demands. Then Nike Company makes some transformation on Nike Air Max shoes and the inspiration is mainly derived from the hip hop. In addition, owing to the greater popularity of internet among young people, Nike Air Max starts to embrace a new phrase. Websites and online shops appearance, and they begin to sell Nike Air Max shoes. Owing to the stylish appearance, Nike Air Max are also called "hip hop" shoes.
Nevertheless, customers would not be satisfied only by change of appearance of these shoes. Nike Air Max shoes should also keep us with the development of times. Later, in order to expand its business, Nike trainer and cheap Nike Air Max shoes are released. Nike football shoes do not exert any negative influences on popularity of Nike Air Max shoes. The success of Nike Air Max 360 makes a fundamental foundation for the success of Nike Company. Nike released a special type which was made by the combination of three classic 360 models and is named "one time only pack" in September 2006. The three classic models are the Air Max 90, Air Max 95, and Air Max 97. About the sole of this unique type, it is the 360 sole. While inside the three classic examples, the sole is a normal one. Shoes of the three designs come in three colors. The Air Max 90 shoes are red and the Air Max 95 is in green added to yellow, and the color of the Air Max 97 is grey combined with silver. The application of "360" of air cushion in these shoes guarantees their durability. Nike Air Max shoes try to challenge human limits in doing exercise by use of this special sole.
Nike Company has continued introducing new types of this series after its first design in 1987. The advantage of all Nike Air Max is the large air cushioning unit set in the heels and this unit can be seen from sides of the midsoles of most shoes.
People may assume that the Air Max 360 marks the end of Nike Air Max. But the fact is that Nike Company never stops its steps.