Please Don't *You* Buy Any More Useless Reprint Rights

Yes, one of the quickest ways to get into business for yourself
is to buy the reprint rights for someone else's product. It saves
you the time and effort of developing your own product. It lets
you start selling the product right away and you often keep all
of the money. The problem seen far too often is that too many
newbies buy totally worthless reprint rights. Then they devote
a lot of time and effort promoting something that's only going
to be a big disappointment. Don't you fall into this trap!

Before you buy any reprint rights, you need to really check them
out and confirm that it is something you can sell to your market.
You also need to make sure that the market for that product isn't
already saturated. You *also* need to confirm that the value of
the reprint rights won't be soon eroded by people selling the
product too cheaply... or even giving it away as a "bonus."

You see this every day.... somebody working diligently to build
a website around marketing a set of reprint rights that others
are giving away. It's often only after they have their
masterpiece on-line that they discover there is no real hope of
them selling many copies of this product. Don't you fall into
this sad trap.

But how do you make sure that the value of your reprint rights
will hold up long-term? One way to do this is to only buy
reprint rights to products that are sold only in very limited
numbers. Also, buy reprint rights only for products where
the license agreement preserves the value of the product. Two
excellent examples of this type of reprint rights license is
Mark Joyner's going out of business package, and the reprint
rights I offer to the recordings from my upcoming workshop.

Mark Joyner's offer is described at:

http://williecrawford.com/mark-special.html
Mark is getting out of the internet marketing business
altogether. So he is selling off a lot of proprietary source
code and the reprint rights to a lot of products. He is only
selling 2000 copies total, and he is selling these with a lot
of restrictions. If you are set up to market this type of
product, it's an excellent value. Some of the source code is
uncompiled so you can basically create your own products with
his proprietary code. It's not for everyone so look carefully
at what you get.

The second set of reprint rights I can recommend is the
recordings to my very own upcoming workshop. I will only sell
100 total sets of these reprint rights so they will really
hold their value. This will be the reprint rights to both the
audiotape and the video tape recordings. You will have the
right to resell these and keep all of the money. You will only
be allowed to sell them in their original format (the can't be
turned into an MP3 file or PDF file) and they do not come with
master reprint rights. This is they type of product you really
should look for. This is the type of product that will hold
it's value for a long time and that you will easily earn back
hundreds of times your investment.

If you think you might be interested in the reprint rights to
my workshop, send me an email or call me and we can discuss it.
My email is willie@williecrawford.com and my phone number is:
850-974-1346 (phone and voice mail)

The one thing you absolutely must understand is the reason
reprint rights are sold in the first place. The product behind
the reprint rights is created to make money... plain and simple.
If the reprint rights are dirt cheap, the creator is probably
hoping for a viral effect. He wants as many copies as possible in
circulation because this somehow benefits him. If you buy these
reprint rights you must realize that you're not going to make
a lot of money since the market is probably going to be saturated
very quickly.

Another reason publishers/marketers sometimes sell reprint rights
is because the product behind the reprint rights is no longer
selling. So they repackage the product as "reprint rights" and
generate a renewed revenue stream. However, if you buy these
reprint rights you're probably buying something that you won't
even earn back your investment on. That's why it's critical that
you really look at what you are getting.

A third reason reprint rights are sold is because of backend
sales built into the product. The creator of these products sell
you the rights to a product that will probably earn you a good
return on your investment. However, if it's a product that sells
for less than $50, you can be sure that built-in backend sales
all accrue to the product originator. Something built into the
product drives subsequent, related sales back to the source.
These backend sales are generally for more expensive items and
this is where the product creator really makes his money. That's
ok, provided you get a marketable product when you purchase the
reprint rights to the front end product. Just be aware of the big
picture :-)

This is a fairly brief discussion of reprint rights. I assert
that the majority of reprint rights being offered to you today
are virtually worthless. You rarely get something for nothing,
so when you buy cheap reprint rights you need to ask yourself
what are you really buying. Top end reprint rights can be
expensive but are worth it if you are prepared to properly
market them. I actually recommend creating and marketing your
own products, but until you do, reprint rights offer a way for
you to get the lions share of the proceeds. Just make sure you
don't get eaten by the lion during the transaction.