Recycling Online Junk As New Products

If you are marketing on the internet for a while, you may know that there are so much of software and ebooks available as bundles, with reseller rights. Sometimes you can buy a big software bundle for a minimal price and at other times, you can download individual software or even bundles for free, somewhere on the internet. All of these come with master reprint rights, which means you can sell it for any price once you buy it, including the option of giving it away for free.

Some of these are high quality information products and are worth several dollars. Then why I call these 'online junk'? It's because now these software are available everywhere on the internet and nobody even care about them. These 'once great' software later becomes available common place - you can understand why, if you think in terms of reseller rights. When some people offer these as freebies when a lead signs up for their newsletter, the competition usually follows it. This results in the product being common place. The problem is, if you sell one of these to your customers at the recommended price and if they find it for free somewhere else on the net, they might feel you have done some injustice on them.

But what if you can create new products out of these old products? For example, consider this. If your target market is ezine readers, you can put some ezine related info products together and call the new package 'Ezine Empire' or 'Ezine Blackbox' or any other attractive name you see fit. Remember that a bundle like this must address many needs (if not virtually all) of the target customer. He should be able to find answers to questions like, "How to start and ezine?","How to advertise in an ezine?", tips for increasing the subscriber rate, about building good rapport with ezine readers and almost any question you can think of, that the target customer might benefit from.

Your next step is writing a good sales copy. You must read all of the webpages of the products in the bundle, jot down the power points of them and re-write a good sales letter. You must also have a good cover for your package, Google search for free ebook covers or if you have a big reseller ebook package, you may find one there too. Now this is a new product, with a new sales letter, with a good targeted audience. How much more can an original new product do? This idea can be highly beneficial if you implement it correctly.