Good reputation is the topmost priority of a Chief Executive
It takes years of hard work to build a good reputation, be it a company, an individual or a political entity. But that goodwill can be damaged or tarnished in just a few minutes. The hyper-active media of today, which act as the prosecutor, the jury and the judge, and the constant glare of a real-time social media sans frontiers, have made it a must that steps are taken to build, nurture and protect reputation in a sustained manner. A specialist Reputation Management company has become the need of the hour.
Reputation Management is no longer about mere good publicity. Reputation Management services have to be holistic and insight-driven. A profound understanding of the audience mind set, a clear narrative, driven through persuasive communication across multiple platforms and mediums, are the key to shaping opinion in an ethical manner.
At Astrum, we understand reputation management and specialize in co-creating science-based holistic campaigns with our clients.
ExpertSpeak: Essential Toolkit for a modern day consumer behaviour professional: A Xennial Approach
A study of consumer behaviour by Gaurav MehtaThe Impact of Big Data on Indian Politics: A Deep Dive into Strategy and Influence
In the realm of Indian politics, the strategic use of big data has become a cornerstone for shaping electoral campaigns and understanding voter preferences. The 2014 general elections, which saw Narendra Modi rise as Prime Minister, marked a significant shift towards data-driven political campaigning in India. This trend has only intensified, with both major and minor political entities now leveraging vast amounts of data to tailor their strategies and enhance voter engagement.Build a career in science based reputation management, in an advisory that is a leading the way.
Ashwani Singla, FMP Astrum addressing the scholars of Vedica