Telemarketing Services Outsourcing

Outsourcing your company's telemarketing functions can boost your businesses revenue and slash costs.  To outsource effectively, you must consider a number of factors.  You must decide where your telemarketing services will be located.  You need to choose a call center or telemarketing company, and you need to decide what type of telemarketing you want the call center to handle.  Telemarketing CompaniesIt is necessary to pick a telemarketing company which shares your goals and vision.  The best telemarketing services are the ones who are willing to listen to you and take your thoughts into consideration.  After all, you know your business better than anyone, and it is crucial that the call center you choose runs your telemarketing program according to your specifications.  Create a document that defines the goals, procedures, and ideal outcomes of your program, and share it with your telemarketing agency.  Speak with the call center's management team to get an idea of how they will manage the campaign. Telemarketing OutsourcingTelemarketing outsourcing is becoming ubiquitous.  People now seem to expect to connect with a call center in India or the Philippines when they dial customer service.  You must take pricing and culture into consideration prior to launching your campaign.  Call centers in India can be the cheapest avenue, but often don't deliver the level of quality that can be found in the Philippines or elsewhere.  Companies that need spanish speaking telemarketers should look towards locations such as Costa Rica to house their programs.  Check to see if the call center of your choice offers voice recordings on their website.  If not, ask if they will provide samples so you can test the quality.  Once you have an idea of the quality of your telemarketers, you need to decide what type of campaign you want to run.  Determine whether you want the telemarketers to complete the sales, set appointments that you or your sales team can follow up on, or if you want them to transfer the call directly to you.Outbound TelemarketingOutbound telemarketing involves telemarketers cold calling businesses or residences to promote your products or services.  Common types of outbound telemarketing campaigns include appointment setting, lead generation, lead qualification, and survey telemarketing.  Put together a list of leads or customers you want contacted and share it with the call center.  If you don't already have a list, there are numerous companies that sell lists that can be targeted to your ideal demographics.    Inbound TelemarketingInbound telemarketing can include broadcast dialer or press one campaigns.  These campaigns involve a robocall which prompts the person on the receiving end of the call to press "1" to find out more.  The call will then be routed to a telemarketer who will attempt to sell a product or service.  These campaigns are no longer legal in the United States, but can be used effectively in other regions.  Inbound telemarketing can also include services such as answering services or order taking.Finally, it is important for you or someone at your company to follow up with the telemarketing firm or call center periodically to monitor results.  Once you have followed the above steps to prepare your program, you should be ready to go!