The biggest secret to getting the attention of your target market is as easy as ABC.
Copyright (c) 2009 Adam Urbanski
In order to grab the attention of your ideal potential clients and make them interested in your products, programs or services you have to develop what I call a "magnetic ABC." You shouldn't leave home without your magnetic Audio Business Card TM.
You have to have a message that attracts people's interest so they want to have a conversation with you to start with!
Here are four components that you have to include in your magnetic Audio Business Card.
1. Your target market. Who do you want to do business with? Who is your ideal potential client? That's the first thing you have to address. Be very specific.
2. The second component of your magnetic audio business card is a problem or want of your target market. What is the biggest problem that they are experiencing? Do you know your potential clients well enough to describe their problem, their biggest pains? Do you know your market that well? You need to include that in your message. Think of one specific person, their specific problem or want. Most probably majority of your clients share exactly the same issues!
3. The third component of your audio business card needs to be your "HUB" - "hot, undeniable benefit" of working with you. Don't confuse it with what you do.
People don't care about what you do, who you are or about your credentials. Not at this point at least. What they care about is the undeniable benefit of them working with you. If you can explain it well, you'll attract a lot of clients fast.
4. The fourth component of your audio business card needs to be a call to action. A call to action is simply telling people what to do next.
And here is the biggest secret to generating more clients! Notice what your marketing is about. Is it about your clients and what they want or is it about you and what you do? If it's the second, you're at a disadvantage!
Human beings are selfish creatures. It doesn't matter how evolved and sophisticated we are. When it comes down to the wire, this reptile brain is thinking, "What's in it for me?" If our brain doesn't hear what's in it for me, it doesn't respond. It's not interested.
If you figure out the four components of your Audio Business Card and use the formula with people you meet, you will attract clients like magnet
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