The Meeting Planner's Online Advantage: 7 Ways to Cut Down Customer Service IssuesMeeting planners can dramatically reduce customer service issues by getting their attendees' information right, with personalized, consistent communication and by getting the payments handled efficiently.
7 Things You Can Do RIGHT NOW with a Fully-Automated System to Improve Your Customer Service:
1. Get contact info right the first time.
There’s nothing more frustrating to a registrant than when an event organizer gets their information wrong. Each instance in your process where you manually enter or transfer data poses a risk for making errors. Using an automated system, which has everything built-in (online registration, accounting, badge printing), eliminates all data entry and data transferring issues.
2. Be sure that payment information is correct.
When a registrant thinks they are registered because they gave you their information and credit card number; then finds out a week or two later their charge did not go through; stress is created. You can automatically processes credit card transactions in real-time; so there is no miscommunication.
3. Send impeccable follow-ups.
Registrants like to know that everything is being properly handled with their registration and your event. When they don’t hear from you after they register, they get worried. Automatically send confirmation and reminder emails with a personalized touch.4. Keep track of numbers daily.
Events can go wrong when an event organizer doesn’t know the details of their event numbers on a daily basis. Real-time awareness of lack of demand or hyper-demand for different aspects of your events, allows sufficient time to make alternate preparations. Automated online systems make it easy to tally registrant data on a daily basis.
5.Organize your information.
If you are managing your events with multiple spreadsheets or systems, you know it can be difficult to stay organized. If information gets lost or falls through a crack, it eventually becomes a dissatisfied attendee. Avoid unhappy customers by using a fully-integrated system... it should have all of the systems built-in: registrant preferences, accounting, badge printing and reporting.
6. Automate the waitlisting process.
Registrants don’t mind things being sold-out when there is a well-communicated waitlisting process in place. A good registration system automatically provides a waitlist for registrants then notifies them the instant a spot opens up. If they accept the open spot, then their payment is automatically collected as well.
7. Eliminate frustrations with early-bird specials and discounts
Registrants love to ask if they can get early-bird specials and discounts for which they know they do not qualify. They hate to hear "no" and you hate to say it. A fully-automated system qualifies everyone for the appropriate discounts, so you don’t need to.
The Meeting Planner's Online Advantage: The #1 Myth about Online Registration Systems
We hear it over and over again. It's the number one myth about online registration systems that keeps many meeting planners from making their lives easier and their events more successful.
The Meeting Planner's Online Advantage: 6 Ways to Reduce 55% of Your Daily Workload
Industry-expert Corbin Ball estimates that only 20% of meeting planners are using online registration to its real potential. Meeting planners that are managing registrations using paper, emails, basic web-forms, in-house systems or installed software are doing 80% more work than they really need to be doing.
The Meeting Planner's Online Advantage: The Trick that Doubles Client Satisfaction by Doing Less
We all know that communication is the most important component in any relationship; and that can be applied to business as well. The more timely the information provided to your clients, colleagues and suppliers; the smoother your event will run and the happier everyone involved in your event will be.
