I have outlined the principles behind professional selling.
The sales profession is the highest paying hard work and the lowest paying easy work. Virtually, the sky is the limit in earning potential in sales. So it’s obvious that such a profession would require a disciplined and professional approach. A casual and halfhearted approach would only result in lost opportunities and revenues in this field. To rise in sales your approach has to be thoroughly professional. In fact, the more professional you are in your approach the more money you can make. The professional approach to sales is based on certain principles that anybody can follow and master easily.
An ordinary approach to sales is what produces mediocre sales people. A professional approach on the other hand transforms an ordinary sales person into a super achiever.
A professional sales person is assertive. They operate from a position of integrity and strength. They are neither aggressive nor submissive. They treat their customers well and in turn get treated well too. An ordinary sales person may allow the client to take them for a ride or be unnecessarily rude to the client, thereby losing the opportunity to make a sale. An unprofessional approach to sales also means allowing the client to be rude with you. It doesn’t matter much if you make the sale but lose your self-esteem. This is not so for the professional sales person. A professional sales person creates win-win situations for both the customer and himself. A professional person sells with dignity.
Optimism and stick-to-itiveness are the traits of professional sales people. Professionalism in sales involves paying attention to the details. That’s where ordinary sales people falter and professional sales people excel.
About the AuthorDoug Dvorak helps companies and professionals achieve results through customized, creative and non-traditional sales training systems that are “one size fits one” and developed to the unique business needs and “sales pain points” of each client.
He is available to speak on these topics.
For more information visit http://www.salescoach.us or call 847-359-6969
Permission is granted to reprint this article in print or on your web site as long as the paragraph above is included and contact information is provided
Copyright 2008 The Sales Coaching Institute, Inc.Sales Skills Training l Strategic Sales Coaching Chicago, IL l 847-359-6969 l doug@dougdvorak.comhttp://www.salescoach.us
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