The Relationship between 2012 Adidas and Cornell University Will Be Terminated

It was reported that the president of the prestigious Cornell University of America called David J. Skorton recently has sent Adidas's authorized manager Robert Leuenberger a letter. The letter was written to inform the other party that Cornell University will terminate the business cooperation relationship with Adidas Company. Skorton wrote in the letter: "Adidas Company has closed the Indonesia PT Kizone factory in September 2010, and the related matters have caused us great concern and worry". "It should be Adidas's obligation to provide workers with severance pay and redundancy payout". "This letter is going to be one formal notice to inform that Cornell University will terminate all business partnerships with Adidas Company and it will be effective immediately".

"We hold the opinion that severance pay is workers' one basic rights and interests as well as a basic life safeguard". "It ought to be workers rights to select a workplace where is safe and appropriate". "At present, there is a great gap between the development of the apparel industry and the interests of workers, so it should arouse prompt attention from all works of life", said Skorton in the letter. What is more, it was also said by Skorton that he wished that industry, Adidas can be the model and leading role. It was his wish that the existing of "human rights" problem can be properly handled by Adidas.

The more important thing was that in recent years, the Southeast Asian countries have extended the olive branch to foreign-owned enterprises one after another. Cheaper work forces as well as favorable taxation policies will be supplied. There will be increased infinite for Adidas to transfer to Southeast Asia when a comparison is made between the benefits of the other party and the drawbacks of that of ours. Although Adidas has raised numerous guesses, it was still said by experts that there were also advantages of "Made in China". There are also preponderances of it, such as the outstanding industry environment and the worker' experienced operation. This series of mature system can provide possibility for the turnaround of "Made in China".

"Made in China" has always experienced troubles in the international market. Low prices often led to lawsuits of "anti-monopoly" from other countries, or made us were in the title of "inferior goods". There was urgent need for "Made in China" to pursue opportunities and to upgrade its goods under such circumstance. Therefore, China can make the transfer to a "knowledge power" from a "manufacturing power" come true. Thinking from other aspects, the factory closure of Adidas in China is both an opportunity and a challenge. On the one hand, it has to go from the research and technology level, and on the other hand in the meanwhile, is the same truth in the sector of garment manufacturing if "Made in China" intends to realize the transfer to the original field of "Made by China" from the processing plants that produce cheap products.