With the economy slowly circling the train as of late, you might find that your restaurant isn’t making the money that it once was only a few years ago. This is true with just about every business these days, and with a restaurant there are a few things that you can do to turn this downtime into a profitable uptime if you stick with it.
One thing you should be aware of is the fact that everyone is feeling this economic crunch, and you should prepare your menu accordingly. Diners are eating with less money these days and you should consider that.
Design your menu in a way that promotes combination meal aspects at a reasonable price. Offer them a salad, entrée, and dessert or appetizer at a reasonable price and you will be surprised at how often they come back and order the same thing again. They will love the savings they are getting and the food will be enough to make them happy that they paid for it. You should also consider changing out your children’s menu to something a bit more nutritious and well balanced than what is commonly accepted as a child’s menu. Parents pay close attention to this and the price as well.
Do not serve water to every guest that sits down! Offer water upon request and try to sell the drinks that they will pay for instead. This will save on your water bill over the long run and with the customers purchasing drinks you will see a bit of profit there. The same thing goes with lemon, creamer, and other condiments. Don’t just place them all on the table. Bring them to those customers that ask for them and you won't be throwing these things out every night.
If it’s getting really bad for you and your restaurant, then you should probably consider bringing in a professional consultant to walk you through the things that you need to change in order to make a bigger profit. You will have to pay for these services, but you will see the money coming in if you follow the consultant’s directions.
Don’t be afraid to ask them questions, either. In fact, it’s a good idea to ask them what things you can change in order to make a profit as it makes their job much easier. If you have ideas, feel free to share them with the consultant and get their feedback on them; good or bad.
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