Ranked as the nation’s leading manufacturing journalist and an editor, TR Cutler (www.trcutlerinc.com) tells the extraordinary stories of manufacturers. According to Cutler, “There are great companies making great products. There are too many manufacturers and companies serving the manufacturing sector that have simply neglected to tell their story. My goal is to tell these stories in an interesting, dynamic, understandable, and relevant way.”
•Cutler founded the Manufacturing Media Consortium™ in the same year. This is a group of more than 2000 journalists worldwide writing about trends, data, case studies, profiles, and features in the manufacturing and industrial sector. Cutler worked with hundreds of media outlets to expand the coverage and importance of the manufacturing media coverage.
•Cutler created the "Mass Marketing Manufacturing Media Blitz", a comprehensive 90 - 180 day program allowing manufacturers with little web presence or with a new product introduction to go from zero to sixty in a short-term PR campaign.
•Cutler has authored more than 1000 articles for a wide range of manufacturing, industrial, and business journals, dailies, and month trade B2B publications.
•Cutler authored The Manufacturer's Public Relations and Media Guide in 2000, which quickly became the key media resource guide for manufacturers seeking coverage.
•Cutler is Associate Editor of Industrial Connection (www.industrialconnection.net) as of 2003. This 15,000 circulation manufacturing trade publication is the only journal of record serving manufacturers in the Southeastern United States (Georgia, North and South Carolina, and Florida.) Cutler coordinates feature articles and advertorial copy for the publication.
•Cutler established a Manufacturing Marketing Research division dedicated to measuring the pulse of the manufacturing sector, particularly those manufacturers which are privately held and rarely accounted for when gauging the industry sentiment.
•Cutler has been the spokesperson of the ETO (Engineer-to-Order) Institute, since 2004. The organization has quickly become the key resource for non-repetitive manufacturers. www.etoinstitute.org.
•Cutler was recently named a Contributing Editor to InMFG magazine and IndustrialLeaders.com in 2005.
•Cutler has produced two television shows regarding the manufacturing sector, one on behalf of the MEP (Manufacturing Extension Partnership).
Cutler’s position: “My company is in the fortunate position to pick and choose our clients. We tell our clients the truth, not always easy for them to hear. We are ready to serve a client when they are ready to tell their story.”
ERP for ETO Manufacturers
Enterprise Resource Planning (ERP) systems offer great benefits to engineer-to-order (ETO) companies looking to increase productivity and decrease cost. According to TR Cutler, spokesperson for the ETO Institute, “These benefits come as a result of a successful implementation, but not every implementation is successful.” Cutler asserts that, “One reason some implementations are not successful is the selection of the wrong system.”The ETO Institute has just published a white paper, “Why Do Companies Choose the Wrong System?” This document is written with engineer-to-order companies in mind. It highlights the problems facing ETO companies trying to find and evaluate a new ERP system. The while paper provides some time and simple steps companies can take to reduce the chances of making a critical mistake. (www.etoinstitute.org)
Manufacturing Marketing Turnkey Process with TR Cutler, Inc., Manufacturing PR Firm
Ranked as the nation’s leading manufacturing journalist and an editor, TR Cutler (www.trcutlerinc.com) has added another strategic partnership with Focus Marketing (www.focus-market.com). According to Cutler, “This strategic alliance makes sense because we know the value Focus Marketing brings to the table. From Collateral Development, Event Management, Internationalization, Distribution Channel Development, Networking Programs, Lead Generation, Website, and Newsletters, TR Cutler, Inc. can now provide a comprehensive turnkey marketing solution.”
Focus Marketing Enters Strategic Alliance with TR Cutler, Inc., Manufacturing PR Firm
Ranked as the nation’s leading manufacturing journalist and an editor, TR Cutler (www.trcutlerinc.com) has added another strategic partnership with Focus Marketing (www.focus-market.com). According to Cutler, “This strategic alliance makes sense because we know the value Focus Marketing brings to the table. From Collateral Development, Event Management, Internationalization, Distribution Channel Development, Networking Programs, Lead Generation, Website, and Newsletters, TR Cutler, Inc. can now provide a comprehensive turnkey marketing solution.”
