Trade Show Display Rental - Appeal to the Customers' Five Senses

When planning a trade show display rental, companies should consider how to appeal to potential customers through all five of their senses. When human beings take in information through their senses of sight, sound, smell, taste and touch, it makes a more memorable impact. People remember things more if they incorporate data through multiple senses. A convention or trade show is a spectacular way to get the word out about a business' product or service. In our current times, so much information is available online rather than in brick and mortar shops. In order to really develop a reputation within the industry, a business has to make an impressive statement through their displays at trade shows. Here are some ways to appeal to all senses:

1) Sight: Our sense of sight brings us an array of information from out in the world. It is one that is used predominantly in our culture. We read signs, view computer screens and look at people. A trade show display rental should be an attractive set up with banners and signage and the individuals who are representing the company.
- Organized: The booth should be well organized. Tables should be covered with paper or fabric in solid colors that align with the company logo and products. Solid colors will be a less busy backdrop for the products or services which are presented.
- Artwork: Large photos or posters of the company's product, service or even the factory back home should be professionally displayed. Fonts should be consistent and easy to read.
- Advertising materials: Brochures, signs, banners and business cards should be tastefully created by a savvy graphic designer.
2) Hearing: Having video clips with speakers is a great way to get messages across via sound. The representatives who will be meeting and greeting should be eloquent speakers who can discuss the company's products and services in an intelligent manner. Creating ambience by music playing softly in the background, such as classical Mozart, could be an attraction for your customers.
3) Smelling: Depending on the industry, scent can be introduced to illicit response and allow customers to store memories. The smell of coffee brewing often brings comfort. Having fresh cookies to offer adds another layer of welcome. Depending on the industry, cookies could be cut into shapes to such as school desks or books for educational materials conventions. Farm equipment displays could have bales of hay as part of the trade show display rental to create an aromatic representation of the Heartland.
4) Taste: Feeding treats to customers or giving them beverages such as coffee or tea will solidify your company's image with the memory of good things. If your company sells food products, having some to sample will be crucial.
5) Touch: Studies have proven that when customers touch wares, they are more likely to make a purchase. If your company sells clothing, having fabric samples to touch will be a wise move. If you sell computers, keyboard tapping will allow the customer to experience the product firsthand.

When a company wants to make a memorable impression at a convention, appealing to all five senses will be a great way to do it. Your trade show display rental is a wonderful opportunity to build a solid reputation.