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Assignment help & Essay help team, UK wine market has been growing in leaps and bounds from last few years but the year 2008 has seen volume as well as value decrease in the segment. Lot of reasons can be cited for the decrease in the wine sales but major reason is the downturn of the market that has resulted in 2% decrease in the year on year decline in volume in 2008 and 1 % decline in the value. There are many measures taken by the wine manufacturers to beat the recession blues which can be seen in help in assignment and essay help. Some of them are the new product assignment help launches concerning existing and new customer segments. Firms like Constellation has had huge spending in advertisements for its ‘Hardys’ brand to increase its marketing assignment help share in the UK wine market. The wine market faces competition from the other alcohol substitutes like beer & other spirits. These competitors have not kept pace with the growth rate of the wine segment but they are now planning to fight back with their new product launches and lure away the customers from wine market. There are many players in the wine market (researched by assignment help teachers) . Most of the players import the wine from other European countries, Australia and new worlds like South Africa. The currency exchange rate has benefited some players while it has hurt the revenue of others. Moreover, the industry has seen increase in advertisement spending over the years. The advertisement spends accounts for £ 18 million and the major media channels are print, TV and direct mail. Though market has not seen, the growth in accordance with the advertisement spends. In this turmoil, it will be interesting to see, how the wine industry and the wine players in particular come out with marketing strategy to conquer the recession hit market. The situational analysis discussed in the next section highlights the external and internal environment of the UK wine market from which the major issues for the industry is identified. In regard with the issues, Ansoff strategies are suggested for Jacob’s Creek Brand (one of the player in the market). These strategies play with the marketing mix elements like price, product, promotion and place to counter the competition and overcome the current market situation.
Demography of the Wine Market
Demography of the wine market hastwo major dimensions of gender and age. Wine drinking is not particularly linked to any gender. Both males and females can be potential customer for wine, which is unlike the case with rest of the spirit marketessay help. For example, beer is preferred by male group while champagne/ sparkling wine is associated with female group. There are three main segments in terms of the age, first segment has people from 25-34 years, second segment has people form 35-65 years and the third segment has people with 65 plus years of age. Wine consumption increases with age. The peak consumption is at the age group of 34-54 years. In future, it is expected that 25-34 years of age group and group having people with 65 plus years of age, will see double digit growth, while 54-65 years age group will see a slight decrease in coming five years as found by the assignment help and custom essays group.
Environment of the UK Wine Market
The wine drinking cannot be particularly related to seasonality, however the sales of white wine and ro[e increases during the summer season. The summer of 2009 is expected to be hotter than the previous year and hence increase in white wine andro[e sale are expected.
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Key Issues faced by UK Wine Market assignment help and essay help
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