Useful Tips for Selling Insurance Leads

If you are an insurance agent looking for leads look no further. In order to sell insurance, there are some best practices you should be following.

Focus on the client’s needs. They are looking for fast and accurate information. If you hesitate even in the slightest, they will move on to another agent. When you see an opportunity, take advantage and close the deal! You might want to touch up on your sales closing strategies and perfect your technique. Keep in mind that the faster you react to the customer’s needs, the more likely you are at closing the sale.

Inform the customer. Customers like to see and hear every angle. They want weigh out their options. Take advantage of the fact that they are shopping around, looking for the best price, and are ready to act if the right person says ‘go’. Keep in mind that looking for insurance quotes can be frustrating for the customer. The more effective you are at communicating concerns and options, the less work the customer has to do on their own. Be patient and help them facilitate the right decision.

Be on your toes! Remember that you are only one click away from being replaced by another agent. You must establish a relationship with your customer. Establish a process and ‘offer’ that is unique for them. However much the customer might think they know, there is always room for more information. Put a unique spin on why they might need a specific type of insurance after getting to know the customer a little better. Your tactic might be to drill the facts. Another option is to do a side-by-side comparison. They might not even know which option is right for them unless you sell it to them!
   
Ask for the sale. The number one reason why customers don’t make a purchase is because they were never asked. You have to be careful and close the sale after the customer’s concerns have been addressed. They don’t want to have them feeling unsure. Read their body language and ask questions. Paint a picture for them with questions like “How good would it feel to walk out of here and have all your insurance problems taken care of?”

They would most likely visualize it and respond in a positive manner. At the same time you should gauge their positioning with leading questions. Leading questions are good if they are used in moderation. The more subtle they are the better. Using ‘don’t you agree’, ‘don’t you think’, and ‘right’ at the end of a question can be very effective. A good example would be:

“This insurance provider is great for covering for (concern 1) and (concern 2), don’t you agree?”

Follow these useful tips and strive to become a better salesperson. There is always room for self-improvement when it comes to selling yourself.