What Do Customers Want When Shopping At A Local Dollar Store?

No matter what type of business you are in, you always want to find out what the customers need so you can offer the products to meet those needs.  This is even more important for local dollar store owners since their profit margins tend to be slim.  There are various ways you can find out exactly what it is that your customers need and want.  Read on for more on this important topic.

It all starts with your employees.  Since customers have to come into contact with the cashiers at checkout, you could have them ask all customers if they found everything they were looking for.  They could be more direct and ask if there was anything they were looking for that they did not find.  Make sure they jot down customer responses so they do not forget what was said.

Cashiers at a local dollar store should not be the only ones responsible for this however.  Other employees on the floor should also be polite and offer to help customers find whatever they are looking for.  Customers tend to like knowledgeable and helpful staff members.  You should incorporate all of this into your new employee training sessions.

It is also a good idea to find out who your loyal and repeat customers are.  They can be an excellent source of information.  Simply ask them if there are any improvements which should be made or specific products which should be added to the inventory in your store.

Another good way to find out what customers want is to use suggestion cards.  You could setup a box in the front of the store and have customers fill out feedback cards and drop them into the box.  Alternatively, you could also have these feedback cards located at checkout and have them fill it out while their items are being scanned.

Many businesses these days have some form of communication with their past customers; whether it is standard or electronic mailing list.  You should include contact information at the end of these mailings for customers to get in contact with you and provide any suggestions, concerns, or feedback they may have.

If you are a good business owner, then you will always keep track of your inventory.  While doing this, you will likely be breaking down sales categorized by product and department.  Looking at these sales trends is a good way to know what your most popular items are.  If you see that something is not selling very well, you may want to think about setting up a discount or closeout display to get it out of the store.

It is always important to know exactly what your customers want.  If you follow these tips, then as the owner of a local dollar store will surely be able to do exactly that.