WOW Your Shoppers When Operating A Dollar Store

If you are operating a dollar store you need to stay focused on always providing an outstanding shopping experience for every shopper who enters your store.  There are many different actions which combine to help create that great experience.  Having a clean and well organized store is a start.  Of course the shelves need to be stuffed with a wide selection of in-demand dollar store merchandise.  All of the basic essential items must be in-stock at all times.  The list just goes on from there.  One of the most important actions is to create that special first impression every time shoppers pass your store.  In this article I focus on actions those operating a dollar store can take to add a bit of WOW to their dollar store business.

•    End Caps

Fill end caps with new, hot selling dollar store merchandise.  Set up a routine so merchandise levels are routinely replenished and items are rotated off existing end caps and onto other end caps or other locations.

•    Front Facing End Caps

While keeping every end cap properly filled and then rotating in new dollar store merchandise is important, it is especially important to do this with front-facing end caps.  These are the end caps every shopper sees as they are entering your dollar store business. 

•    Storefront Windows

Impress shoppers even before they enter your dollar store business by keeping the storefront windows at the front of your store filled with impressive displays of dollar store products.  If properly set up and room allows, you can even leave items on pallets and quickly move them into position with ease.

•    Entry Area/Lobby

Just as front facing end caps and lobby windows are filled with huge quantities of product, the same can be done with areas around the store entrance and the lobby areas just as shoppers enter your store.  Pick brightly colored products for this area to add color.  Also choose items which are extremely popular with shoppers to get them started on their shopping journey on a positive note.

•    Cash Registers

The cash register area is one where customer focused cashiers can make lots of add-on sales.  Use this area for smaller items such as rings, pens, and other always in-demand items.  Also include products which correspond to current advertising and promotion.

One of the easiest ways those operating a dollar store business can make a positive statement to all who enter is by properly displaying dollar store merchandise at the front of the store.  It is by making good use of end caps storefront windows, entry and lobby areas, and the cash register checkout area.  Do not neglect adding proper signage.  Make your signs eye catching and informative to maximize their impact.