Financial Analytics: Scope of Analytics Certification for Financial Services

In business intelligence and analytics, the scope of Financial Analytics is immense. There are different approaches to Financial Analytics, and every approach is dependent on the way analysts collect, analyze and report data using different tools and platforms.

In this article, I have underlined the scope of Financial Analytics in the way it should be understood by business analysts in 2021.

So, what is Financial Analytics?

Financial Analytics is the scientific approach of using financial data and analytics for decision making. It provides an in-depth view of how various types of financial data can be used to take strategic actions using Predictive intelligence and automation to improve overall business performance.

Types of Analytics You can Learn for Finance Operations

In today’s data-driven world, understanding financial analytics can save companies millions of dollars. In order to remain competitive, financial teams hire analysts who have certification in financial Big Data Analytics that are offered online.

Here are the top topics that you can learn in the Financial Analytics course --

• Predictive Revenue Generation Techniques

Sales and revenue generation are key practices that are critical for any business. Predictive analytics I used to make accurate revenue projections and technical approaches are then adapted to remove challenges in meeting sales goals and targets.

From human performance management to quota optimization, there are multiple ways financial analysts learn to use data for accurate projections.

• Competition Analytics

Keeping an eye on the market and competitors can help you race to your go to market with the best product and services. If you are a human-driven company that relies on world class customer service, then doing a quick audit of your financial resources could open new avenues to invest and acquire new entities in the market. Competitive analytics makes use of 80 / 20 Pareto rule, which means that 20% of your top competitors would share 80% of your profit margins. If you focus on competing with the top 20% of competitors in the market, your financial analytics would reveal a more refined result in terms of how you should plan your GTM strategy.

• Cash Flow Analytics

Money needs to be in circulation like liquid. In the financial analytics certification course, you would learn to closely monitor Cash Flow to ensure the organization can run profitably on a day to day basis.

Cash Flow Analytics is the deep data science that requires you to understand how Working Capital operates in the near future.

In the modern context of AI ML and Automation for finance departments, analysts are getting certified for learning matured approaches to data management, fraud detection, risk analytics, and the very advanced applications of encryption and crypto.