Marketing and sales, both of which are completely different and yet similar in some ways. The basic purpose of both is same, selling products or services to customers. If you are looking for marketing jobs in Pakistan, then visit Right Jobs for thousands of jobs in the marketing and sales fields.
So you are good at public relations and would like to choose a career path. There are basically two careers that require an individual to have lots of interaction with people. Marketing and sales, both of which are completely different and yet similar in some ways. The basic purpose of both is same, selling products or services to customers. But the difference between them is how you do it.
Approach
Marketing uses a broad range of activities to sell the products or services. When you are doing a marketing job in Pakistan, you are actually planning not just for today, but for the future. Analysis, charts, graphs are based on past experiences and activities which are used to create new strategies to sell. Sales on the other hand have a simpler approach, it just matches the demand of the customer with the said products and services.
Focus
The focus of sales is just to promote selling volume and meet targets. The entire focus of sales is to sell the products and services by using different techniques and activities. Marketing on the other hand, focuses on the overall picture of the company. It is not only focused on the product, but the provider as well. Marketing techniques convince the customers that their needs and requirements will be fulfilled by the product or company.
Process
Sales has a very simple process. When you are doing a sales job in Pakistan, you will be involved directly with the consumer or customer. On the other hand, marketing has different processes which are used in one campaign. It includes market analysis, competition, distributing channels, pricing strategies, advertising strategies etc. and many others. All these processes are combined to form a marketing strategy of a company or product.
Horizon
Marketing is focused on long term results. Many companies make their marketing strategies based on analysis of several decades and try to focus their campaigns for the future. Sales on the other hand is a bit more desperate attempt to sell the products or pursue the consumers to buy that said product.
Effects
Marketing has a wider effect than sales. Marketing strategies and campaigns effect the whole corporation and if done right, it will not only be able to sell the said product to the consumers but will also help the producer in improving and recognizing its brand image. The purpose of marketing is to fulfill the needs of consumers and it can also help improve the products according to the market demand. This means marketing can help improve products and services.
Sales is never the sole purpose of marketing. Marketers can be called a link between the sales and product development. Marketing does not depend on good sales directly, but sales directly depends on marketing. Both of these careers are very important for any corporation. To choose a career between these two fields might be hard, you should check your qualities and abilities and then chose the one career that you truly think is for you.
All about references for jobs in Pakistan
Most people think references are not that important for jobs in Pakistan. But when the employer asks you for references, here is what you can do to make sure that you are doing the right steps to ensure employment.
IT industry in Pakistan is not a boys club anymore
Women contribution in the IT industry is surprisingly low compared to other professions. But surprisingly one country in the world has a different statistic than other countries of the same field.
How to Hire a Winner in Your Team
Finding jobs in Pakistan and finding the right team members for your organization is very important. Here are some tips which might help you hire the next super star employee.
