SEO and PPC are two major chunks of Digital Marketing and if you are planning a career in this field, you might be confused about which way to go. SEO and PPC, both are competitive fields and offer profitable paychecks, so it becomes quite confusing to choose one of them as your career.
To do so, you need to compare the pros and cons and then make a practical decision. So here you will find every piece of information that will help you choose your career out of SEO or PPC.
SEO
SEO, a part of free digital marketing, intends optimization of web pages to rank them higher in the search results. The process is even referred to as organic lead generation through which it is ensured that the search engine is correctly understanding the information provided on your web page and thereby making it rank higher than the competitors.
SEO and its definition keep on changing as per Google’s algorithm, hence it is a dynamic field, and to correctly analyze a website and make it rank higher, you will have to undergo SEO training.
To become an SEO consultant, luckily, there is no specific degree required; you just need to have the knowledge, analytical skills, and creative thinking to be successful in your career. SEO may require long-term efforts as it is not a one-day thing; you need to be good at content writing as well.
PPC
PPC, on the other hand, is a form of paid promotional techniques that help a business flourish. PPC ads are equivalent to Google ads that appear next to related searches on the search engines.
Being a PPC expert, you will need to help in improving brand visibility and generate new leads for the client. Moreover, you must be skilled in conducting keyword research, collecting data, analyzing it, and preparing reports.
A career in PPC might be overwhelming but you will keep on learning something new every day throughout your life. Also, along with PPC training, you will need to have certification in Google Ads or Bing Ads as this will build trust among your clients.
PPC is a creative field and you can put all your imagination power to work and the best part is you get to measure the results there and then. It is like getting a goal, achieving it, and comparing your success with your earlier achievements. Moreover, you will never get bored with your job as every day will be a new day and you will get to work with different industries; so you can expect complete exposure and growth.
Conclusion
To conclude, SEO and PPC both fields can offer a lot of job opportunities and you can expect a good long-term career as digital marketing is here to stay. If you are more into creating, SEO can be the right career choice for you whereas PPC will suit advertisers more. Both the fields offer good income flow as far as you are properly skilled and have a few certifications in your name.
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