Should You Work For An SEO Company?

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SEO is one of the most popular career paths for twenty-somethings who are into digital marketing and the internet. However, it requires a very specific skill set. Unfortunately not everyone is cut out to be a search engine optimisation executive! Here are some tips to help you decide if you?re cut out for a role at an SEO company.

You're A Born Writer

If writing is your strong point, working with Google, Bing and Yahoo is probably for you! This career path demands top notch writing skills. Poor quality content is the number one reason for failure to rank on search engines. If you want to be successful, you need to be able to right high quality content, quickly and efficiently. 60% of your job at an SEO company will be based on writing.

You're Analytical

Knowing how to solve problems, resolve issues and change your tactics to ensure success are extremely important to be good at this job. If you?re from a scientific or humanities background, you?ll probably be perfect for this job! Fortunately, there are a wide range of university courses that develop analytical people, so if you?re a recruiter hiring for a SEO company, graduates from both arts and scientific courses could be considered.

You're A Fast Learner

SEO is ever changing. Updates to Google happen in a blink of an eye, and can turn your professional world upside down, which happened with Google?s Penguin update in 2012. You need to be a fast learner if you want to be able to be good at your job. If not, it could cost your client?s Google ranking, or worse, they could be kicked off Google for a few weeks! It?s important that you?re open to continuous learning and can learn quickly to step up to any challenges like this.

You Have Good Business Acumen

It's no good getting your client to rank for a keyword that is completely irrelevant to their business. Your role at an SEO company is not just about getting your client to rank, its to get them to rank for the right things. Good business acumen is necessary here to pick relevant keywords that buyers will be searching for.

You Can Run A Team

Team work is essential for SEO. The top agencies require hundreds of hours to get their clients to the top of the rankings, meaning a team often has to work together. A good SEO manager is someone that can delegate tasks and know how to task their team members with jobs they have strengths in. This ensures the best use of everyone?s time and results in better rankings for your clients.

You Are Strategic

If you've ever played ROME: Total War, you?ll know that only a good strategist will win the campaign. The same is true for SEO. You need to be able to come up with a successful strategy and then execute it efficiently and thoughtfully. However, you also need to have the flexibility to change a strategy that isn?t working. This is why only the best tacticians can get a job at a top SEO company.