The Do’s and Don’ts of a Covering Letter

• Tailor your cover letter to the company and the job in question.
• Use straight sentences, keeping to the point.
• Write the covering letter based on the resume.
• Mention which position you are looking for and what you are good at.
• Write in your own style.
• Request for an interview and follow up.
• Indicate how much you know about the company and why you’re a good match for employment.
• Proof read twice before sending.

• Do not copy someone else’s cover letter.
• Avoid long, cumbersome and poetic sentences.
• Do not address the letter to the company, instead address to the hiring manager.
• Never fudge information that can be easily find on your resume.
• Do not go beyond one page.
• Do not resort to clichés, exaggerations, false flattery or unwanted humour.
• Do not use a sexist salutation, such as ‘Gentlemen’ when answering a blind ad.

Writing a tailored cover letter can significantly improve the quality of your application and chances of shortlisting for an interview. A good cover letter comes handy when you applying jobs without internal referrals. Hence, do pay attention on your cover as even the slightest of things may affect the recruiter’s mind. As always the key is to be short and sweet.

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