How does Video Provide a Fresh Approach to Retail?

Customer interaction is termed to be quality if they are rendered services from time to time. Services nowadays include proper and timely delivery of goods, live streaming videos guiding the customers how to use the product, after sale services etc.  One such service which is gaining a lot of importance is live streaming. Live streaming is not only growing in the western countries but in India as well.

Live streaming services in India and abroad:

• In India, it includes that of a hot star which provides with various serials, live cricket. It also includes streaming live.in which provides webcast services and webinars in Delhi, Mumbai and Pune.
• If you want to go live with your products, services, hire Best Streaming Service Australia which has the needed expertise in web streaming.

Another aspect of technology which is fast developing and has made communication very effective is video conferencing. It helps people connect across various countries of the globe. Video conferencing was initially used by the news channels and media industry, but now its use is fast developing among the common people in terms of skype and FaceTime in iPhone. In the corporate scenario, video conferencing Melbourne is the best mode to take your events, launches, promotions live to the masses.

There are a number of reasons why we are incorporating the usage of more video in the retail industry. Some of them are:

• Interactive in nature:

Having a video form to actually explain the usage of the product is much more interactive. Some sites even provide a facility where you can live chat with of the admin member in order to explain your problem thereby making the service more personalized.

• Strong relations between the seller and the customer:

Since there is a continuous interaction between the two, the seller is well aware of the preference of the customer and provides the products and services accordingly.

• Quicker Decision Process:

Clear communication between the buying and the selling party can lead to the quicker decision process. Also, it helps to cope up with any change in the customer’s preferences and accordingly the decisions can be altered.

• Targeted Customer Approach:

It targets that customer only which are genuinely interested in the product rather than bugging the others with unnecessary calls and emails.

This approach is more targeted and hence has much greater outlook.

• Helps to view things from the perspective of the customer:

When your major focus in retaining the customers than as a supplier you will make all efforts to view things according to the customer and their convenience.

There are certain disadvantages of live streaming and video conferencing like a requirement of a proper network, strong wireless connection, trained operators, and technically expertise to deal with the difficulties etc. However there are more advantages than the disadvantages and therefore, these two things is a part of the technology advancement which is gaining momentum real quick and making it reach to the users.