How To Make Your Apps Stand Out

Mobile application development is one of the most proliferating businesses, today. But with over a million of apps already available in the market, the biggest challenge is how to make them stand out of the clutter and convince customer to download YOUR application. Developing an app is just half of an effort than what it takes to promote it. To let your app get the attention from the rest, the developers need to think of ways or strategies  that works best for their app and promote it a way that creates buzz among the people, which will lead to  greater customer retention. The trick here is to engage the customers by offering them something unique and fun at the same time.

 

Here are some of the tips that may come handy in promoting in you mobile app.

 

1. Relevant app name - It is not ALL about name but it does play a very important role. The name of an app should be relevant and catchy. When deciding on a name, always think like a user and what keywords users may type in to search for your apps. Relevant keywords should be used for ASO purposes and always keep a track of the keywords that the competitors are using.

 

2. Uniqueness - To make your app stand out from the rest, it is very important to have a unique concept. In order to succeed you need to be different from your competitors. Even if a concept already exists, just focus on how you can present it differently so that a user gets interested.

 

3. YouTube - Creating a video of your app and uploading it to YouTube is a very effective way to promote your app. It is one of the fastest and largest growing advertising avenues since your website doesn’t only stay on YouTube, the player now stays on millions of other websites.

 

4. Social media - Sharing your apps on platforms like Facebook, twitter, LinkedIn, Instagram etc. will help increase the visibility. It is very important to stay active on these networks to keep the users engaged. Word of mouth also plays a significant role in an app’s success

 

5. ASO - Also, known as Application store optimization. Just like SEO is used to optimize websites, ASO is used to optimize application to have a better app position in the App listing pages. Keywords that are used by the user to find an app should be used for promoting a mobile app. ASO plays a very important role in making your app successful and reach the audience.

 

6. Loading Time- Apps should have a quick load time. Apps that take too long to load are generally avoided by the users. When developing, ensure that your testing teams check for performance against all the supported devices. If that is not possible, be honest in your description, and mention the devices that are certified for the app performance, and keep adding to that list.

 

7. Traditional channels - Use traditional channels like television, radio, press releases and webcasts / podcasts to promote your product. This will create a marketing buzz that will get the attention of the users. Once enough people are aware and talking about it, your product will automatically get attention that you seek. Using mobile advertisements is also a great idea to reach out to your target customers. But ensure that your software is advertised on the relevant web pages and mobile apps only.

 

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