Improve Sales With Effective Internal Sales Communication

EFFECTIVE COMMUNICATION WITH THOSE RESPONSIBLE FOR DEVELOPING BUSINESS IS ABSOLUTELY CRUCIAL.

"The Single Biggest Problem in Communication âEUR¦ Is The Illusion That It Has Actually Taken Place" -GBS

Not only do your employees need to feel connected for their own feelings of job satisfaction but without effective communication Truly Understanding what sales representatives know or don't know in those crucial times when they need to know it should cast doubt as to whether or not the customer in the end is actually being informed properly about the product or service they are being asked to purchase.

How Lack of Communication With Business Development Staff Can Lead to Negative Results

Dissatisfied customer and Revenue Loss

Ill-Informed representatives negatively impact closing targets and customer retention.

A customer who thinks a product will perform a certain way but eventually is surprised when the performance did either not entirely live up to what their business development person told them it would do for them or completely didn't satisfy the need they had when they agreed to initially purchase.

Keeping employees up to date with current and relevant information is a quick, easy and affordable way to improve performance at every level and maintain accountability.

Poor Performance = High Turnover and Costly Hiring Expenses

Like losing customers, replacing employees can be time consuming and expensive.

Not considering whether or not poor performance is directly related to poor communication from senior management, training, supervisors or even executives can result in making the same mistakes repeatedly.

Trusting employees responsible for delivering directives or general information is importantâEUR¦ However being able to measure the effectiveness of communication is crucial.

Low Morale

FACT: Ineffective Communication Lowers Morale

From confusion, frustration to even internal conflict; Lack of or Poor Communication will certainly have an impact on the direction of any company.

The only way a company can achieve it's goals and maintain standards without an effective communication process is purely by accident. From the top on down everyone in a organization needs to know the direction of the company and what part they play in it's development.

Creating and communicating the company's vision, values and goals are key to keeping an organization's cycle of production at peak levels.

So how can you improve internal communication at your organization?

First you need to identify what is not working:

There are great tools for internal communication that you may already have but:

How do you measure it's effectiveness?

• Are you getting everything you can out of your current resources?
• Are the employees retaining the information?
• Are they actually utilizing these resources?

Examples of communication channels that are overused, underused, misused or just not being taken advantage of:

Email:

Email is not what it used to be. People get a lot of email and there is no way to tell with an email if it is being received when it should be received or if it is being understood.

EMAIL Facts:

Users determine how emails are received, prioritized, viewed and when they are saved.

• Users can (and most often do) disable "Read Receipt" function for all incoming emails eliminating ability to determine if email is received.
• On average workers spend more than 30% of their time reading email.
• If an employee is earns $35k per year, more than $10,000 is being paid to read email.

SharePoint or Intranet

• Is what is being posted on actually being viewed?
• Is what is being posted understandable?
• How often is it being viewed after initial post to ensure complete understanding?

Relying on Supervisors or Trainers do deliver the message:

• Are the people responsible to deliver messages delivering on time or at all? How do I know for sure?
• Are they able to articulate the message in the way that a point needs to articulated?
• Are the messages they are delivering being understood and retained?

Increase Sales and Sales Staff Performance with Internal Communication Desktop Alert Software

Desktop Alert Software empowers you to immediately send out desktop or mobile alerts through various flexible messaging channels so your key messages will never be ignored, pushed to the side or deleted ultimately resulting in better one way communication and message consistency across any position, department, location, network or device.

With full real time reporting analytics and a suite of internal communication alerts vehicles that is a perfect fit for business development communication, your organization can greatly improve operational efficiencies and have a positive and immediate impact on production, loss of revenue and employee turnover due to poor communication.

Efficiency improvements may be in the form of lowering operational expenses, increased production and a culture changing focus on generating activities that are based on value and organizational objectives.