What may be the more appropriate question is: What makes a story newsworthy enough to get picked up by the media? This article offers some good rules of thumb to determine if you have a news angle worthy of press coverage.
The Press Release is Dead (Now, Will Somebody Please Tell the Clients?)
Press releases are no longer an important tool for PR practitioners as they once were. Although there are some exceptions, the reality is that the press release is pretty much dead as a piece of the strategic communications arsenal. This article tackles the relevance of the press release and offers alternative, more effective solutions for getting the message out to your targeted audiences.Building Credibility Through Bylined Articles
Most people think of PR as the practice of sending out press releases and skip over the many other tools and tactics available. Through this article, you’ll learn the 5 W’s of bylined articles and how to leverage their power as a strategic PR tool.PR Planning: Mapping Out Your Strategies, Tactics
A PR plan will help you bring focus and structure to your PR program and is essential to ensuring you’re on track with not just the tactical details, but with your organization’s overall business goals and objectives. This article offers easy to follow guidelines to creating a plan that will put and keep you on track.