Importance of Pardot-Salesforce Integration for your Business

Leads or high-quality leads are important for running your business. Your sales reps work on the leads and convert them into opportunity and bring fortunes. You build trust with new leads and then become your recurring leads which give you further businesses.

This is the life cycle which goes on and on. To enhance the productivity we also implement various tools which boost up the efficiency of the sales reps. One such wonderful tool is Pardot- a lead-generation tool.

What is Pardot?

Pardot is a B2B Marketing Automation Tool which is used by the sales reps to find, convert and maintain leads (customers). The leads (customers) are called prospects in Pardot and it is mandatory to have an email address of these prospects.

The beauty of Pardot is that it can be integrated with various advertising platforms and Salesforce to give you detailed insight into sales and marketing.

You upgrade the marketing performance level, you can set up Automation Rules ( Actions are applied when evaluation criteria are matched) or make use of marketing tools to create more pipelines.

You can create personalized Campaigns and Email Templates and receive notification when they are opened for the first time. With these, you can keep a track on your prospects and follow up when needed. You will also get a clear picture of the prospects who are interested in your services and who are not interested.

Gain more with Landing Pages, Form Handlers & Pardot Forms:

Make use of Pardot forms on your website and each time a form is filled and submitted, you will have the data and you can contact them, follow up them to convert them.

With the Form Handlers, you can connect your external form with Pardot and get the prospect information into Pardot.

Create marvelous landing pages with tailored content which will increase your chance of closing the deal. You can also measure the potency of each landing page and enhance the most clicked landing page for more user engagement and conversion.

About Pardot-Salesforce Integration:

All the sales representatives know that Salesforce is one of the best tools of manage sales process, generate exact revenue for any particular period of time, to know the highest grossing product, least selling product, performance, calculate the ROI (Return On Investment) of the campaigns.

Now, what if we integrate Pardot with Salesforce ? The result would be more accurate, vision for the Sales reps would be clearer and they will be able to close for deals.

With the help of Salesforce Engage feature, you can create personalized email templates which can be used for sending emails. Now, the benefit of using these templates from Pardot is that you can track if an email has been opened or clicked. You will also get a real-time notification on your device (mobile or desktop) when the email is clicked.

Transparency & Improvement with Pardot Reporting:

You can generate various types of reports in Pardot with attractive graphical dashboards for List Email, Landing page, Form, Opportunities Reporting.

With List Email reporting, you can have information about the number of email sent, unique clicks, unique click rate, total clicks, and total click rate. You will also get an overview of opened, bounced, and unopened emails.

Through the form reporting, you will have insight into the number of visitors submitting your forms, number of prospects coming from the form and getting converted. You can also see the error rate while filling the form by the visitors.

By checking the these you can work on the loopholes and enhance the form so that the error rate is minimized, and form submission process is simpler and 100% efficient.

That is all for this article, in case you need Salesforce Consultant for any Salesforce related work, then please feel free to reach out to sales@girikon.com