What is Marketing Automation? How, it is Important for Your Business?

Marketing automation enables marketers to create, deploy, and automate online marketing campaigns and sales activities which helps to increase the revenue and to maximize efficiency. It helps marketers to streamline their lead generation, segmentation, lead nurturing and lead scoring, customer lifecycle marketing, cross-sell and up-sell, customer retention, and marketing ROI measurement. By adopting marketing automation in your business, you can track what all Web pages your lead has viewed, what all emails they have opened, which links in the email they’ve clicked, and what forms they have filled out.

According to Marketing Research Firm Marketsandmarkets, marketing automation software revenues would grow to $5.50 billion worldwide in 2019. It shows, how marketing automation gaining popularity across the business.

There are many benefits of marketing automation that help you boost your business.

• Marketing automation tools help you to reach out people at right point in the sales funnel – when they have expressed an interest in your newsletter or browsed your blog for long enough, etc.

• By using marketing automation tools, you can reduce your staffing costs. By setting up lead nurturing and marketing campaigns, one employee can do work of 50 employees that are automatically triggered based on certain criteria. It also helps to increase productivity as marketing department personnel are able to put increased focus on tasks that require more stringent manual monitoring.

• Marketing automation enables you to save a lot of time. You can create multiple campaigns and posts ahead of time and schedule them for a time and date in the future. For example, you can create an entire month’s worth of Facebook, Twitter, LinkedIn posts in a day and set them to post throughout the month.

• Marketing automation enables you to maintain consistency. For example, you are posting manually on Facebook or Twitter, it may be possible, you forget to post somedays. If you have automated posts, your account will stay up to date

• It is very easy to use marketing automation tools, people without technical knowledge can even create great campaigns. It does not require any coding or design experience. It offers readymade templates, easy to use editors and helpful information to guide you through the creation and distribution processes.

• Marketing automation enables you to create a consistent brand presence on multiple channels including Facebook, Twitter, Pinterest, Instagram, Snapchat and more. Consistent update on your marketing channels helps your customers to identify your business and connect with you.

• Marketing automation provides detailed reports. It keeps track of each marketing channel.